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6 Comments

joy carter Comment by joy carter on February 24, 2009 at 8:14am
Amen! I created my business from the idea that I would love to get paid to do what I was volunteering to do for free. All of my business comes from word of mouth and the people who witness the experience I create. Good call Kyle, your reputation and word of mouth advertising is whats going to create longevity in any business.
Luke W Russell Comment by Luke W Russell on February 23, 2009 at 11:07pm
Ha! I love it! Why does everyone spend so much time and money on worthless marketing tactics?

I'm working on developing a company right now and and spending a lot of my time researching my users directly to find out how to truly create the best user experience possible. A honda dealer just told my sister the other day that they don't offer specials the way everyone else does because their word of mouth is so powerful. Now if that isn't true success for your clients then I don't know what is.
Kyle Lacy Comment by Kyle Lacy on January 14, 2009 at 8:57am
I'm glad you both could enjoy it.. As long as your weren't laughing AT ME... more of a laughing WITH me? :-)
Jason Lee Comment by Jason Lee on December 12, 2008 at 5:24pm
I feel what you're saying about creating an experience.

The world isn't perfect. But it can be optimized.
Jason Lee Comment by Jason Lee on December 12, 2008 at 5:22pm
The money is spent by some advertisers because it is spent by their competitors.

Return on adverting is relative to competition.

-10% year to date sales may be an excellent return on advertising if the market is down -40% on the whole.
Jason Lee Comment by Jason Lee on December 12, 2008 at 5:00pm
dude you make me laugh

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