Your Referral Dance Partner - Are they Trained

[Hazel "The Queen" Walker]

Dancing with the Stars is a very very popular program. The dancers spend a great deal of time training their dance partners. When one goes left the other goes right, there are dips and turns, stops and starts and all of it with the rhythm of the music in the background.

How does all of this relate to referrals, it is the same strategy. If you are going to get valuable referrals from your referral partners it requires that you train them and train them correctly.

Back to the dancers, one is the trainer one is the student. IF the trainer is suppose to be training the student to do the Cha Cha and they teach just a few wrong step, the dance will not work

The same is true with your Referral Partners, forget to teach them your message, don’t teach the how to recognize your target market and many other wrong or missing steps and both of you lose.

Practice Does NOT Make Perfect, Perfect Practice Makes Perfect.

IF you are not trained, if you do not know all that you need to know about your target market, your mission statement, your benefits, have your database and many other things you must know, how are you going to train your referral partner? How are they going to train you?

To read more of my Post on networking go to my blog http://www.Hazelmwalker.com

[Hazel "The Queen" Walker]

Great response and thanks so much for the feedback Seems people learn better when you use an analogy.

[Daniel Herndon]

Hazel, I sure am glad you are using completely unrelated entertaining topics to show how powerful referral partners are. You're message is very clear and accurate as well.

People often call their contacts referral partners but they don't put any time into their relationship - both in terms of tightening the bond and teaching the moves. If you don't have a tight bond than the magic pales... That's why it's best to dance with those you have a deeper relationship with.

I find that the best people to market yourself to is your influencer's, more so than the end user. Instead of selling or marketing to 10 "sales" market to 10 influencial partners that can bring 10 sales each - equaling 100 (perfect world example).

It's time to do less "cold calling" which is the "Push" method of sales and start doing the "Pull" method - more building real relationships with those that will influence your audience and bring people to you.