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I am always interested in learning how people generate referrals for their business. So, when I am networking I will ask the people I meet the following questions; How much of your business is by referral and the response is often 50% or more. That always leads me to my next question, do you have a tracking system or is that a good guess? It is usually just a guess.

For most networkers, referrals are completely random and go something like this:

To Read More go to TheNetworkingStrategist

Tags: networking, referrals

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Joe Dager Comment by Joe Dager on February 10, 2009 at 2:52pm
I have to agree with you. One of my questions to most clients is always: "How much of your business comes from referrals?" The next; How much of your marketing resources, $, do you allocate to this process? The $ always gets a puzzled look.

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