Making people and ideas findable
In the next few years business blogging will become ever more important. In fact it will be critical. There will simply be no way for anyone to find your business or organization without a blog that is updated relatively frequently. Now is a golden opportunity to get ahead of the curve. Right now it's possible to jump on the bandwagon and enjoy a few years of success before your competition tunes in and eliminates your monopoly of the market.
So, what do you do with your website? Be creative. What services can you make available to your customers? How can you make buying from you easier? Do you do ecommerce? Should your customers be able to view their account online? These are questions that even the most technically backward companies are going to have to acknowledge in the coming years.
The fact is that the only things that are valuable on the Internet are content and services. Content tells people what they need to know and services let people 'do stuff' to make their lives easier or more fun or whatever. My recommendation is to provide both, and to do it now and not in five years when you've already missed the boat.