20 Ways to Engage Your Contacts in Social Media

[Kyle Lacy]

What is it? What is it good for? Engagement.

One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level?

20 Ways to Engage a Potential Customer Using Social Media

1. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. There should always be a hub where your contacts can interact. The so called "hub." Wordpress is a great tool to start blogging. Get on it!

2. Join Brightkite and Use it during the business day. Brightkite is a service that allows you to update your location to the people following you on a regular basis. I do not recommend using this tool after business hours (could turn a little creepy) but it can help your contacts get an idea of what you do on a daily basis. Even if you are just sitting in your office for most of the day.

3. Join LinkedIN and recommend your partners. Most of us are already using LinkedIN (if you are not click this link for great information on LinkedIN). When you start to recommend the people you love working with it will help spread the goodwill that your business partners deserve. What happens you spread goodwill? Ever heard of pay-it-forward?

4 and 5. Start an RSS Reader and Find 10 Blogs. It is important that you use an RSS Reader to help with the organization of the blogs you read. For more information on starting and maintaining an RSS Feed check out this link. By using a Technorati or Google BlogSearch you can find 10 blogs that are industry "blog leaders" in your dedicated profession. By following and commenting on the blogs you will start to engage other readers.

6. Place a Poll on Your Blog or Website. There are plenty of tools available for polling on your website or blog. Wp-polls is a great resource if you are connected with wordpress. Ask a question to your audience. How can I make my content better? What are you wanting to read or learn about? This will help in engaging your more loyal readers and followers.

7. Ask a Loyal Reader to Guest Post. There is a ton of value in having your loyal readers do a guest post for your blog. They will feed your link to their subscribers and it also gives them a pride in ownership of your blog. This allows for the strengthening of a relationship in the long run.

8. Identify Your Strategy. This should have been placed at number one because it is the more important of everything you could be doing online. If you do not have a strategy in place to lead the charge into social media you will be at a lost when it becomes overwhelming. A strategy allows you to measure success points in your social media journey. This only helps when it comes to YOU engaging THEM.

9. Focus. Really Focus on Your About Page. What is the second most read page on a blog? The about page. People want to know who they are communicating with. The last thing you need to do (and I am also guilty of this on my personal blog KyleLacy.com) is to create a boring about page. Spice it up. Add some details that will create the best about page you could possibly want! Also.. enable comments on your about page. Allow people to comment on yours likes and dislikes.

10. Use Twitter on a Daily Basis. Now this might be a little overwhelming to the young at heart in social media but Twitter is fast becoming the ideal means of online communication. For a detailed explaination of Twitter check out DiTii.com's video.

11. Add Your Social Media Information to Your Business Card. I have written a ton about this in previous posts. If you want to truly engage with the people you meet offline... add your social media sites to your business card. I have my LinkedIN, Twitter, and Blog URLs on my business card.

12. Be open to collaboration. You may have run your small-to-mid sized business for years by yourself but social media is built on the art of collaboration. People will be giving their opinions on a daily basis and it is in your best interest to take those opinions with stride. Collaborate and join in on discussions surrounding ideas related to your industry and your life. Collaborate. Learn. Listen.

13. Start a Facebook Page and Add in Your Family Life. Facebook is an extremely personal tool that can be used to connect with individuals on an emotional basis using pictures. You have to be open in sharing some of your family life with the outside world. There is a reason why PR companies have used the idea of "family man" to save many tarnished CEOs. Add pictures of your family, your dog, your vacation. People will connect. (New to Facebook. Check out this link on getting started as a company).

14. Pick 4 Social Sites and Maximize. You will become anti-social if you become overwhelmed with the multitude of different social media sites in which you are a member. We teach a 4-touchpoint theory of choosing four social media sites to spend your time. With a limited amount of time you will find that 4 sites benefits you in two main ways:

1. You will have more brain "bandwidth" to communicate on a deeper level. 2. The same people will pretty much be on all the sites you choose. (I say this loosely)

15. When someone comments on your blog email them a thank you. I learned this from the famous Gary Vaynerchuk. If someone is joining into the conversation on your blog and adding content make sure you thank them for your support. The people who show a vested interest are key to growing your readership. Don't be alarmed if you don't have time to email people the moment they comment. It sometimes takes me weeks before I send a follow up email.

16. Write About Personal Experience. We talk a lot about this. Write about the way you see life. Write about the way you experience your business on a daily basis. TAlk about how you are helping people. Talk about how you are solving the problems on a daily basis. Use Twitter. Use Facebook. Tell stories on your blog. People engage in stories. They connect with stories.

17. Try to Keep Yourself Within 450 Words or Less on Your Blog. It is important to keep blog posts concise and to the point. If you have trouble writing this will help you in the long run. As you can tell by the post you are currently reading, it is not essential that you keep it to 450 words. If you have advice and knowledge to send out to the masses.. . please do so. If you keep blog posts short it helps to keep readers and that is the goal.

18. Remember Quality vs Quantity. Quality is always better than Quantity. I have always said that 100 extremely engage readers are infinitely better than 4000 quasi engaged readers. Quality allows you to truly form relationships with the people you are dealing with on a daily basis. You can build your base anyway you like but make sure you always come back to quality over quantity.

19. Monitor the Conversation around Your Brand both Personal and Professional. For more on this read: 25 Tools and Tips to Following Your Brand Online. Why is it important to follow your brand online? You need to be involved in all the conversations surrounding your product, service, or YOU.

20. DO NOT HARD SELL! I am going to repeat this again: Do Not Hard Sell. This means you are not sharing about sales and detail after detail about your company. It means you are concentrating on listening to the people who are investing in your writing and social media prescence. Nobody cares about your 50% sale. They care about who will be greeting them at the door of your store or place of business. Personality rules and if you want to act like a used-car sales man... go work at one.

[Tom Marsh]

Loved your post!

My comments:

17. Brevity is good, but 450 words can be challenging for blogs focusing on technical, scientific, or extremely detailed professional issues. My advice would be to write your posts to the length where you can honestly say you're staying on-topic, including no redundant content, and addressing just one main topic per post. If you've followed these rules, you shouldn't cut anything just to get to an arbitrary number of words. BUT, you might want to think about re-organizing your article. The writing style I was taught is called the upside-down pyramid style.

Essentially, start with the broadest details for the topic, then drill-down to more specific and intricate details later in the story. This way, if a reader doesn't finish reading your entire article, they will still get the most important information in the first few paragraphs.

[John Karamanski]

Kyle...I do enjoy reading and re reading your posts...always find a new idea I ignored or passed over before...

[Lori Lowe]

Etiquette question--Do you post a link to your blogs on Twitter or is that considered selling yourself? I'm doing most of these but still need to figure RSS out. Thx for the tips.

[Kyle Lacy]

I completely agree John. If I were ranking the post #20 would be #1.

[John M. Feeney]

#20 is the Biggest - That should almost be #1. Hard Selling is the strongest deterent in Social Networking.

[Michael R.]

I'll check out your blog for a nominal fee...I kid, I kid.

[Kyle Lacy]

Michael: Sounds like a plan to me! You can find the original post at http://www.getbrandswag.com/blog/20-ways-to-engage-contacts-in-social-media/ and I update my blog mostly twice a day at www.kylelacy.com

[Michael R.]

I'm lucky to be able to do it at a local level; I don't know what I'd have to talk about on an international level. Eh, I'll keep this blog bookmarked for future reference. It was helpful, btw. I'm new to all of this really, so participating on many social media outlets may just take some time. I already spend too much time as it is on several discussion forums that are actually of interest to me so I can't imagine spending much more time on several different sites like this one. For what I'm looking to do/contribute, I think this site is going to work best for me. I'm really just looking to get more involved in the community and network with locals.

[Kyle Lacy]

@Michael We really teach people to try two sites. One local and one "international." Maybe you could try Twitter? But you aren't hurting anything by just using Smaller Indiana. :)

[Michael R.]

I'm not sure if I could juggle all of those social media sites. Can't I just stay here and try my luck?