I've learned plenty of things this year (not that there's anything wrong with it) and one of the most striking is the power of New Media. And not just in some abstract, isn't-this-cool-sense. I started posting random jokes, links, and forecasts on Facebook and Twitter. Now I have a creative outlet that allows me to directly interact with viewers, listeners, non-viewers, non-listeners, weather fans, people who could care less about the weather...on and on. I don't have to blow money on a consultant. I find out right away what people respond to. It's not plastic, and it's not micro-managed. I've found Content is king, and nothing is a one-way broadcast. The conversations meander, sometimes there's no point, often the responses are ten times funnier than what I first wrote... You can't focus group it, predict it, format it, control it. Guess what? It's like LIFE.Comment
12 members
127 members
7 members
144 members
16 members
Started by Annie Sever-Dimitri in Questions and Answers. Last reply by Ted Myers 1 day ago.
Started by Pat Coyle in Spiritual. Last reply by Thomas Ho 1 day ago.
Started by Steph Woodward in Entertainment. Last reply by Thomas Ho 1 day ago.
Started by Pat Coyle in Education. Last reply by Rhonda L. Bayless 1 day ago.
Started by Genie Goykhberg in Marketing, advertising and branding Dec 23.
Started by Derek Reuter in Non Profit: events, news, ideas Dec 23.
Started by Sara Croft in Classifieds - Intern Exchange. Last reply by Sara Croft Dec 23.
Started by Michael J Dukehart, II in Questions and Answers. Last reply by Michael J Dukehart, II Dec 23.
Started by Matthew Paetz in Non Profit: events, news, ideas Dec 23.
Started by Amy Stark in Classifieds - Help Wanted. Last reply by Amy Stark Dec 23.
© 2009 Created by Pat Coyle
You need to be a member of Smaller Indiana to add comments!
Join this Ning Network