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Rodger D. Johnson

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Message Matters in a Corporate Blogging Strategy

Harnessing the power of the blog as a small business marketing strategy makes good sense for many reasons. Less the dollars and cents argument that the value of corporate blogging is an inexpensive marketing strategy to generate more revenue, creating messages that matter will strengthen your customer relations.

Stories That Touch the Heart

A few years ago, researchers at Carnegie Mellon University wanted to know if stories helped charitable giving. According to Chip and Dan H

… Continue

Added by Rodger D. Johnson on March 1, 2009 at 4:30pm — No Comments

Corporate Blog Strategy: Feed the Guru And Expert to the Media

On his blog, Social Media Domination, Doug Karr has written "Revelant, Frequent, Quality Content Wins." And it was just what I needed to motivate me to think about the broader strategies of blogging for public relations professionals.

He writes, "when you write frequent, relevant and quality content you continue to increase the likelihood that people

… Continue

Added by Rodger D. Johnson on February 26, 2009 at 4:38pm — No Comments

Why Can't I Spend My Holiday Money How I Want

I'm going off topic about a run-in I had with AT&T. A few days ago, I listened to a podcast from a financial planner who talked about the uber-consumerism of Americans. His sage advice was to stop using credit cards and live on a budget within the means of our income. While that's good advice, and a goal I've been working toward for the past year, I was confronted with an particularly troublesome problem. I upgraded my cell phone through AT&T and got a hefty rebate. But the rebate came… Continue

Added by Rodger D. Johnson on December 23, 2008 at 7:30pm — 4 Comments

7 Ways To Convert Blog Readers Into Loyal Customers

There's enough said about the power of the blog for businesses on the Internet. But how do you convert those blog readers into loyal customers? It's in the message. It's how you write about your business. There's a reason why everyone is screaming "content is king" these days. Using these strategies, you increase conversion rates because you will improve the blog content.

Ok, here's why writing better content matters:

  • Provide people with information they can use, such as p
… Continue

Added by Rodger D. Johnson on December 18, 2008 at 2:23pm — No Comments

Politicians and Smaller Indiana: What's Their Role Here?

A few days ago, I was having a conversation with another SMIN member. Our conversation drifted to politicians appearing on SMIN but failing to participate in SMIN. While social networks are new, relatively speaking, and social communication online is becoming more en vogue, why are some just not getting it. Brian Solis, one of the social media gods of our time says participating in social media is just that, participation. I wonder if a lack of participation will affect voting? Perceptions? Tho… Continue

Added by Rodger D. Johnson on September 23, 2008 at 12:42pm — 2 Comments

Going Social with the Job Hunt: "Official" Launch

Has this been done before? Using social media to land the right job? Do you think I'm crazy for trying it? Time will tell. But I wanted to add a social media touch to my job hunt, with one question in mind: Can social media land me the right job quicker than a traditional job hunt? Find out what's going on at Your PR Guy. One thing: Digg, Stumble, send smoke signals -- whatever it takes -- and spread the word about Going Social. Continue

Added by Rodger D. Johnson on August 18, 2008 at 6:36am — 4 Comments

Like the Status Quo: Keep Playing the Blame Game

Pointing fingers Perceptions, or public points of view, rise and fall in the marketplace of ideas, sometimes quickly, while others persist. For example, most Americans inherently think government is too big, and it take

… Continue

Added by Rodger D. Johnson on August 10, 2008 at 5:30am — 3 Comments

How Social Media PR Wins Journalists

PitchEngine member Kevin Dugan, shared this article from the New York Times in his friendfeed room, The Bad Pitch Blog and it got me thinking - It's time public relations got back basics, with this new fangled social media...

read more | digg story

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Added by Rodger D. Johnson on August 5, 2008 at 5:30am — No Comments

Give Journalists A Break

According to a survey cited by Ragan's Interactive Public Relations, "Breaking news is overwhelmingly the most important content for journalists." Three quarters of the media professionals surveyed ranked breaking news as a critical newsroom feature. Financial, regulatory and background information, executives, also rank high on their list.

Breaking news, however, doesn't necessarily mean breaking news from your company, but from your industry and the industries your company serves. Sh

… Continue

Added by Rodger D. Johnson on July 30, 2008 at 5:30am — No Comments

Your Customers and Social Media: 5 Must-Read Resources

Is your business tittering on the edge of the social media divide? Are you considering whether social media and online social networks are right for your business? I had a discussion with a colleague of mine last we that got me thinking. Social media and online social networking is here to stay. And we are using it for all sorts of purposes. If you've been weighing these tools as part of your over communication strategy, these resources are for you:

… Continue

Added by Rodger D. Johnson on July 25, 2008 at 5:30am — 2 Comments

10 Things Journalists Want in an Online Newsroom

Comes today from the annuls of Tactics, the PRSA monthly newsletter for us astute PR practitioners, Ibrey Woodall of the TEKgroup tells us what journalists want. It's not breaking news that online newsrooms are valuable tools for the journalist and communications manager alike. But what we include and exclude can make or break a relationship with our media colleagues.

(Ok I may be overstating here, but as a former journalist, online newsrooms just make sense.) And I wish they

… Continue

Added by Rodger D. Johnson on July 21, 2008 at 5:30am — 2 Comments

Engaging Our Neighbors in Sustainable Social Movements of Change

We are faced with social issues that need real solutions, how can public relations professionals touch the deeper values of people to create sustainable social movements around these issues? Writing for Chamber Executive, Susan Nall Bales posits and interesting point in her article, "Framing Issues for Public Consideration." How do we energize public discussion about the issues affecting our communities and create… Continue

Added by Rodger D. Johnson on June 20, 2008 at 9:16am — No Comments

High Tech High Touch: Is social media helping us build better relationships?

Building-a-good-conversation-with-compliments In his book Megatrends, John Naisbitt warned that high tech requires high touch. It comes as no surprise to any who read Your PR Guy that social media is here to stay.… Continue

Added by Rodger D. Johnson on May 25, 2008 at 11:26am — 1 Comment

The Pay Off: SMIN Connections

Before I get into the meat of this post, I want to reach out to my other photographer friends that have connected to me through SMIN. I love your work. As a former journalist (and sometimes photojournalist) I appreciate your profession and the creativity it takes to be an outstanding photographer. But the larger point here is the connections one can make through SMIN. Over the past few weeks I've been networking with Steve Cassidy… Continue

Added by Rodger D. Johnson on April 30, 2008 at 10:12pm — No Comments

When Big News Hits Close to Home

The company I manage communication for made some big news early this week. We signed an agreement with America's largest buying cooperative to provide business valuation and succession planning services to two divisions of CCA Global store owners. The story was picked up by Flooring Daily. Read the story: CCA Global Signs Financial Adviser for Members. If you happen to know any Flooring America or Carpet One store owners i… Continue

Added by Rodger D. Johnson on April 30, 2008 at 3:09pm — No Comments

If You Don't Want to Improve Customer Relations, Don't Read This Post

Is building trust between your customers important? That may sound like a harebrained question, but how does that trust come about? The quick answer is by practicing superb public relations. What benefits will you see from a well-planned public relations strategy? Quite simply, here’s what you should expect: Boost Credibility Earning favorable media coverage and word-of-mouth from the right people nets you better credibility more than advertising could ever deliver at a fraction of the c… Continue

Added by Rodger D. Johnson on April 25, 2008 at 7:35pm — No Comments

Haagen-Dazs Loves Honey Bees

Come today from Social Honeycomb, we learn Häagen-Dazs has launched a cause marketing/PR campaign to lend a helping hand to honey bees. Check out the online media kit, then read more at Your PR Guy. Continue

Added by Rodger D. Johnson on April 22, 2008 at 9:30pm — No Comments

We Could All Be More Curious

Seth Godin has some wonderful ideas about life...here is a small bit on curiosity to end the work week on a good note. It's also food for thought -- ideas to ponder over the weekend. Continue

Added by Rodger D. Johnson on April 18, 2008 at 11:46am — No Comments

Five PR Blogs You Should Be Reading

I read lost of blogs, but these I seem to return to time and again. If you're into public relations a much as I am, you should be reading these blogs too.

  1. Shel's blog
  2. THINKing
  3. PR meets the WWW
  4. Strategic Public Relations
  5. Media Relat
… Continue

Added by Rodger D. Johnson on April 16, 2008 at 9:30am — No Comments

Using Social Media to Build Your Network

For the past week, I've been doing an experiment. I've been using social media to build my professional network of connections. And the results have been tremendous. Last week, I joined Twitter and started with one connection. When I got into a heated conversation with another follower, my links to others skyrocketed six fold, and traffic to my blog increased 200 percent for three days. The dust has settled, and my blog traffic is stabilizing, and so are my Twitter connections. But in the cours… Continue

Added by Rodger D. Johnson on April 11, 2008 at 11:00am — 3 Comments

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