Want to hear me speak in person? Come to the
Indiana Small Business Fair on Tuesday, July 21, 2009. The event is being held between 8:30 and 5:30 PM and there's an after hours networking event from 6:00 to 8:00 PM. I'm doing a seminar at 12:30 entitled, "
5 Ways to Optimize Your Business and Increase Profitability." I'll also be available for questions all day long at the Business in Blue Jeans booth.
Indiana Small Business Fair
July 21, 2009
Indy West Conference Center
400 N. H…
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Added by Susan Baroncini-Moe on July 16, 2009 at 8:37am —
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For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next three weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably.
1. Yo…
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Added by Susan Baroncini-Moe on July 3, 2009 at 10:06am —
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Added by Susan Baroncini-Moe on May 12, 2009 at 12:28pm —
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My recent LifeHack.org post, published April 10:

Starting a business during a recession seems counterintuitive, doesn’t it? If the economy isn’t doing well and people aren’t spending money, doesn’t that mean a new business is likely to fail? Actually, the answer may surprise you.
Fear…
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Added by Susan Baroncini-Moe on April 11, 2009 at 11:05am —
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My latest post on LifeHack.org, published March 26, 2009:

How often do you get that lazy feeling? You know the one. It’s that heavy feeling that weighs down your entire body so the only things you really feel like doing is watching TV, surfing the Internet, or playing your Wii. Or,…
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Added by Susan Baroncini-Moe on March 30, 2009 at 6:36pm —
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My latest post on LifeHack.org, published March 19, 2009:

Maybe you’ve been trying to kick-start your business and it just hasn’t worked yet. Maybe you’ve just started but you’re already frustrated. Or maybe you’ve wanted to hit that next level for years and haven’t been able t…
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Added by Susan Baroncini-Moe on March 20, 2009 at 3:22pm —
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One of the most important steps (if not the most important one) you can take when starting a business is to talk with your partner/spouse before you embark on your adventure. It’s absolutely crucial to have your partner with you on the same page when you start a business. Without thei…
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Added by Susan Baroncini-Moe on March 6, 2009 at 2:03pm —
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From my LifeHack.org column, published today:
I’ve received so many e-mails and comments about my “Change The Way You See Work and Change Your Life” article that I decided to write a follow-up article to talk more about the specifics of what some call “non-traditional work” but w…
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Added by Susan Baroncini-Moe on February 20, 2009 at 3:48pm —
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From my Stepcase LifeHack.org article, posted today:
When was the last time you took a risk? Not something major and life-threatening, but something that represented a step outside your comfort zone. Can you recall a time recently when you did something that felt uncomfortable for you? If not, get ready to take a major step forward.
Frequently, in business and in life, we get t…
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Added by Susan Baroncini-Moe on February 13, 2009 at 3:39pm —
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I’m almost always thinking about business, so it’s no surprise that when I’m working out at the gym, business is on my mind. Recently, I had a revelation at the gym. I often work out with headphones. I listen to power music and that helps me stay focused and I can endure more than if I don’t have them on. But with those headphones on, I never, ever meet people.
My gym is a social place. And although each gym probably has its own dynamic and subculture, I suspect most gyms are just as friendly.…
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Added by Susan Baroncini-Moe on February 9, 2009 at 5:39pm —
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From my recent Stepcase Lifehack.org post:
Did you ever think there was a better, different way to live? Did you ever think, “Maybe I don’t have to go to a job and work 40+ hours a week, feel exh…
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Added by Susan Baroncini-Moe on February 6, 2009 at 12:40pm —
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I’ve said it so many times that I think I’ve beaten this one to the ground. But honestly? I don’t think it can be overstated. I don’t think I can say it enough times. I’ve linked to articles form Forbes and Entrepreneur that say now is a fantastic time to start a business. And today, CNN has joined the fray, with an entire segment of their web site devoted to going solo.
Let’s recap- why is now a perfect time to go out on your own?
1. Corporate work isn’t as “safe” as it used to be. You…
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Added by Susan Baroncini-Moe on February 5, 2009 at 1:18pm —
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"You can do anything you put your mind to." That's what my mom said to me when I was growing up. When I developed carpal tunnel syndrome in both arms and had to make the choice between surgery and career change and I was afraid of the latter, my mom said, "Susan, you can do anything you put your mind to."
Years later, I look back on that wisdom of my mom and I realize that it's useful on so many levels. I'm not sure she was aware of how profound her comments were, any more that I think she cons…
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Added by Susan Baroncini-Moe on February 4, 2009 at 4:24pm —
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Added by Susan Baroncini-Moe on January 31, 2009 at 5:44pm —
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I was recently reading Entrepreneur Magazine’s article on hot trends for 2009. Now, I don’t always like Entrepreneur and other small biz magazines because I think sometimes these publications focus on businesses that require substantial startup capital. While there’s an obvious need for brick and mortar businesses, they’re not the first thing on my mind when someone comes to me to start a business, especially in this economy.
That said, I do like the current issue, primarily because of the “hot…
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Added by Susan Baroncini-Moe on January 27, 2009 at 4:25pm —
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If you've been following my blogs or e-zines, you know that I write many of my articles because of comments I've heard from my clients and subscribers. This one is no different. One thing I've been hearing a lot of lately is, "I want to start a business, but I just can't afford it right now," and "I want to invest in learning how to start a business, but I don't have the money to put into it." This is a legitimate, honest concern, and I want to talk to you about it. Because I get it.
I've been…
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Added by Susan Baroncini-Moe on January 24, 2009 at 9:51am —
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My husband just shared a joke with me and it seemed particularly poignant. Now, I'll warn you that this is kind of a religious joke, but regardless of your particular stance on religion and/or spirituality, the point will still be the same. Here goes:
This man was out to sea when his boat capsized. The boat was destroyed and his crew lost. As the man treaded water, with nothing around him but ocean, he wondered how he would be saved. As a man of faith, he called out to God, "God, please help me…
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Added by Susan Baroncini-Moe on January 22, 2009 at 1:30pm —
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A few weeks ago, I was working hard and finished a major project. I was so focused and had gotten so much done, I figured the day was almost over. Since it was pretty cloudy that day, I really couldn’t tell from looking out the window what time of day it was. Imagine how surprised I was when I realized that I’d only been working for a couple of hours, instead of a whole day!
Another day, I was totally unmotivated. I couldn’t focus and just couldn’t quite buckle down and make much headway on any…
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Added by Susan Baroncini-Moe on January 21, 2009 at 3:23pm —
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Last week I heard from a few people who said, “I’d love to go out on my own, start a new business, but I’m waiting until the economy gets better.”
Okay. Fears about the economy are completely understandable. A lot of people are scared right now and it’s not hard to relate. But are you really safer with a big corporation than on your own? Let’s look into that a little:
* Do you know what’s going on with your company?
Are you familiar with the books and do you know how stable the company…
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Added by Susan Baroncini-Moe on January 20, 2009 at 6:50pm —
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This great article from Entrepreneur is chock-full of ways to save money with your business. I'm not advocating all of the suggestions, but it is a really great article and may give you some ideas about how you can make some small changes with big results in your business.
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Added by Susan Baroncini-Moe on January 20, 2009 at 6:47pm —
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