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James Friesen Snorkeling and Business

I love snorkeling. One of my all-time favorite life moments was a day spent snorkeling with my wife in the Florida Keys. The scenery was breath-taking and I could have spent hours swimming around watching the array of wildlife. What does that have to do with business? I had a long conversation today with a man who I consider a mentor, and we were talking about long-range planning and vision (and how it's easy to get off track). I mentioned to him that I had been working away too hard in my busi… Continue

Added by James Friesen on October 21, 2009 at 12:43pm — No Comments

Angela Phebus Is your need for 'perfection' keeping you from 'greatness'?

Never forget that ‘perfect’ is the enemy of amazing. Are you waiting until you have everything mapped out ‘just right’? Do you ‘think’ and ‘consider’ and ‘discuss’ and ‘plan’ and ‘revisit’ until days turn into weeks, weeks turn into months and suddenly a year has passed, your energy is drained and you’re more frustrated than ever? Waiting for ‘perfection’ will be your greatest obstacle in creating something amazing. Get started now. Will it be perfect? No. Will you make mistakes? Yes. Keep mo… Continue

Added by Angela Phebus on October 16, 2009 at 2:06pm — 1 Comment

Angela Phebus too many marketing options for small businesses?

Do you feel overwhelmed with too many choices? It’s harder to find your direction when you have a million ideas flying at you. I don’t like eating at restaurants where the menu is the size of textbook. Even when I figure out what I want, there is always someone else at the table who feels compelled to read every single item on every page…and the more they read, the more unsure they become about what they want to order. When you’re trying to figure out how to market your business, you probably ha… Continue

Added by Angela Phebus on October 13, 2009 at 3:53pm — No Comments

Paul Godines Small Business Owners – Quickly And Professionally Create Your Own TV Commercial

Small business owners, when it comes to using TV commercials find themselves overwhelmed when facing the thought creating and using them. They tend to think about ads in newspapers, industry magazines, they send out emails, letters and even make some highly targeted phone calls. But when it comes to TV ads they just shudder at the thought, most don’t feel that they can afford to put a commercial on TV. Let alone have someone create a commercial for them. They are often the last to realize the p… Continue

Added by Paul Godines on September 22, 2009 at 3:00pm — No Comments

Brooke Randolph Eat Less Now, Enjoy More Later

Having something to look forward to is often an important component of stress management and treating depression. It can be very helpful to find a way to… Continue

Added by Brooke Randolph on August 8, 2009 at 9:56am — No Comments

Lynnell Nixon-Knight Not your father’s networking event: MEDICAL SCIENCE DEVELOPERS THROW A PARTY

Let’s say you’re an entrepreneur. You have this great idea for a small medical device. It’s filling a specific niche, and it’s innovative and efficient. Great. But how to get it from your mind to the minions? The good news in – you’re not in this alone. There are people – companies – out there who can come along side to mentor you and help bring your brain child to life (and more importantly, to market). INpact is a consortium of such individuals and companies. INpact resources help you navig… Continue

Added by Lynnell Nixon-Knight on August 5, 2009 at 1:00pm — No Comments

Shawn Neal Ghost Blogging and Social Media Outsourcing

I have revised this post because I made a commitment to myself and this community that I would blog helpful and informative content. I felt that my original post crossed the line and became more of an argument that could be argued endlessly between ghost bloggers and myself. I don't wish to inspire that type of dialogue. Since blogging and social media provide a great opportunity to establish brand loyalty, customer service, customer confidence, and direct communication, they need to be handled… Continue

Added by Shawn Neal on August 5, 2009 at 3:51am — 27 Comments

Shawn Neal A little about what I do...

I began Anderson Creative Solutions LLC in August of 2008 in order to expand what I had been doing on a freelance level for about 8 years (as well as with a few past employers). ACS is a public relations and design firm dedicated to small and med-sized businesses. The idea is this: we help you get attention! We create attention-grabbing campaigns that will help you position yourself as a leader, build brand and customer loyalty, and bring your audience to you. It could be a new product or locati… Continue

Added by Shawn Neal on July 25, 2009 at 3:00am — No Comments

Shawn Neal Client Update: Embry's Alexandria Market

The name change campaign for Strong's Alexandria Market launched in March of 2009 by Anderson Creative Solutions is about to wrap up. On August 7, Strong's will officially become "Embry's Alexandra Market." The main event begins at 10:00am with a ribbon-cutting ceremony featuring Alexandria Indiana Mayor Jack Woods and goes on throughout the entire day, ending at 8 pm Anderson Creative Solutions LLC will announce all of the events and performers for the celebration in a press release to be dist… Continue

Added by Shawn Neal on July 22, 2009 at 1:30am — No Comments

Shawn Neal Getting the most out of your advertising dollar

Its easy to spend hundreds of dollars placing a color ad in your local paper. Maybe throw in a coupon or freebie as a way to "track" your success. The list below will help you optimize your advertising dollar so that you can make it count. 1) Stick true to your brand- Since your brand is a direct connection to your customer, make sure that your ads utilize logos, familiar fonts, color schemes, and any other brand-sensitive connections. 2) Pick the right publication to advertise- If you sell fa… Continue

Added by Shawn Neal on July 20, 2009 at 12:40pm — No Comments

Susan Baroncini-Moe Indiana Small Business Fair Tuesday, July 21, 2009

Want to hear me speak in person? Come to the Indiana Small Business Fair on Tuesday, July 21, 2009. The event is being held between 8:30 and 5:30 PM and there's an after hours networking event from 6:00 to 8:00 PM. I'm doing a seminar at 12:30 entitled, "5 Ways to Optimize Your Business and Increase Profitability." I'll also be available for questions all day long at the Business in Blue Jeans booth. Indiana Small Business Fair July 21, 2009 Indy West Conference Center 400 N. H… Continue

Added by Susan Baroncini-Moe on July 16, 2009 at 8:37am — No Comments

Matthew A. Griffith Why Your Business Must Have An Operations Manual

Businesses fail. Most businesses fail, because they run out of momentum. You’ll hear that described in various ways, like: High debt service. Shift in markets. Poor cash flow. Insurmountable rise in costs. Inflation. Recession. Insufficient capital or “under-capitalization.” And so on. Those are just sad excuses for a business to fail. In the end, every business failure is… Continue

Added by Matthew A. Griffith on July 14, 2009 at 12:13am — No Comments

Susan Baroncini-Moe Why A Good Web Site Matters To Your Business

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or underspending on their web sites, and many have no idea what they’re doing or why. So today I’m going to talk about why a good, solid web site really matters to your business, and in the next three weeks, I’ll follow up with articles on the core components your web site needs to work well for you, and how to hire a solid web firm to build your site affordably. 1. Yo… Continue

Added by Susan Baroncini-Moe on July 3, 2009 at 10:06am — No Comments

Elaine Whitesides The Power of a Little Vision

I have been meeting and talking with a lot of people lately. Not just any sort of people, but small business owners, entreprenueurs. I am so struck with them. The energy they radiate almost makes them glow. The excitement in their voices when they talk about their businesses reminds me of my nephew talking about his new baby girl. The more excited they get, the faster they talk. The faster they talk, the more they have to say. Every once in a while when they pause to catch a breath their eyes ga… Continue

Added by Elaine Whitesides on June 26, 2009 at 7:49pm — 2 Comments

Kelli B Schmith Self-Employed: Ready or Not?

At last, the self-employed worker goes mainstream. It’s too soon to look fondly at the recession and give it credit for accelerating the process, but give it time. Until then, let go of the resentment and put your skills to work. The freelance life is exhilarating, thrilling, and stimulating. It can also be frustrating, maddening, lonely, and shocking (at tax time). If self-employment is new to you, take a deep breath and shore up your resources (in this case, information and people). I've post… Continue

Added by Kelli B Schmith on June 22, 2009 at 5:01am — 1 Comment

Susan Baroncini-Moe How To Fight Back When You're The Little Guy

My latest article at The Fabulous Woman: How to Fight Back When You're The Little Guy Continue

Added by Susan Baroncini-Moe on May 12, 2009 at 12:28pm — No Comments

Amy Lemen Don't sell yourself short

This week, I had a realization that I would like to share with small business owners or freelancers who are just starting out on their own. It is this: just because you are new to your business, in a start up mode, or are small doesn't mean that your skills and business are less valuable than what anyone else can provide. Sure, it might mean that you have less experience, but you still bring value to the table. Don't feel like you have to apologize for being new or small. Have confidence in what… Continue

Added by Amy Lemen on May 3, 2009 at 10:28am — 2 Comments

Jillian Koeneman Social Media Newbie? You're Not Alone

With all of the media hype social media tools such as Twitter and Facebook have received in the last couple of months, it should be no surprise that 88% of marketers are now using social media as a part of their overall marketing strategy. Of those, a whopping 72% have just taken the social media plunge in the past couple months. It’s important to note that… Continue

Added by Jillian Koeneman on April 22, 2009 at 10:27am — 2 Comments

Kyle Lacy 20 Ways to Engage Your Contacts in Social Media

What is it? What is it good for? Engagement. One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. So how do you accomplish engagement on a personal level? 20 Ways to Engage a Potential Customer Using Social Media 1. Start a blog. This seems like an obvious one. This should be one of the first things you think about doing when contemplating using social media as a marketing too… Continue

Added by Kyle Lacy on April 20, 2009 at 7:03am — 12 Comments

Amy Lemen Some good advice on advice.

In general, I am new to the whole blog thing. I did my first business oriented posts for the first time last week. If you are curious about consumer marketing, you can check out my blog at ALLinOneMarketing.wordpress.com. But I would also like to post some general "good advice" that I have received in this blog on smaller indiana. I am starting up my own small business like I believe many others are on the site, and so I am happy to share the… Continue

Added by Amy Lemen on April 16, 2009 at 6:37pm — 2 Comments

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