We had the main event last night for Rainmakers
As always, I was driving my STUNNING 1997 White Toyota Camry down
Keystone, heading towards 71st street. Out of nowhere bounds this
bearded Statue of Liberty. No joke, she/he is running across Keystone.
I swear on my chocolate labs life, I almost t-boned poor Ms. Liberty
right in the bible side. Now that I think about it, I'm pretty sure
this was a politically correct Statue… Continue
Added by Kyle Lacy on January 30, 2008 at 11:15pm —
One thing we always preach to our clients is to keep their direct mail from looking like direct mail.
That is, don’t put lots of splashy graphics and text on your outer envelopes, because that just screams… Continue
Added by Erik Deckers on January 30, 2008 at 4:30pm —
Somebody asked me tonight, "is Smaller Indiana like a combination of Facebook and Linked In".
It's a natural question. We humans need context to understand - or think we understand stuff.
Anyway, the quesiton got me thinking about the names we give to social networks.
MySpace - it's all about ME (Smaller Indiana is about US)
Facebook - it's about the surface of things (Smaller Indiana is about the head and the heart)
Linked in - it's sorta about who… Continue
Added by Pat Coyle on January 29, 2008 at 11:01pm —
In the December 17, 2007 issues of Advertising Age in an article titled "Trends to Watch in 2008," Bob Liodice President-CEO of ANA said:"Marketers will move decidedly in the direction of DDB CEO Chuck Brymer's 'swarm theory'–the notion that people and their opinions coalesce to form critical forces that massively influence marketplace ideas and concepts. 'Swarm theory' will elevate social networking to new levels, confirming the immense impact that consumers have on each other.… Continue
Added by Nila Nealy on January 29, 2008 at 1:12pm —
Tom Wayne, owner of Prospero's Books in Kansas City, Missouri, loves books. Looking to reduce his used book inventory, he found he couldn't even give them away. So he got a permit and burned them in protest.
Read a Book? LOL!!!
Apparently the 18-34, web 2.0, GenMe,… Continue
Added by Ed Illig on January 29, 2008 at 9:48am —
As many of you know, I attended Anderson University in the beautiful town of Anderson, IN. Because we were a private school they would not allow the "greek community" on the campus. We instead had what was wonderfully called: social clubs. I was involved with a group called Dativus: Delta Kappa Alpha. We had a rush that lasted a week and we were blessed to have around 90 members in the club.
Rush was always an amazing experience for all and after rush the club meeting (once a week)… Continue
Added by Kyle Lacy on January 28, 2008 at 10:45pm —
Smaller Indiana just welcomed its 500th and 501st members.
What do you think about that?
Added by Pat Coyle on January 28, 2008 at 10:19am —
Sarah Robbins asked a good question in her recent post (read it here). She asked are folks allowed to use social networking sites while at work? To this question I want to add another question:
Why would any boss let anyone use social networking sites while on the job?
Let's start with the name. "Social +… Continue
Added by Pat Coyle on January 28, 2008 at 7:20am —
When I was in junior high and high school I was obsessed with the music industry. Everything I was involved in had to do with music. Whether it was planning a battle of the bands or playing in a band, I was obsessed with the art of music (later becoming obsessed with the BUSINESS of music).
Then the time came to apply for colleges. I had always known that Anderson University was a great school but for music business?? Nah, I was going down to Nashville to attend Belmont in order to… Continue
Added by Kyle Lacy on January 27, 2008 at 10:57pm —
Last night at Barnes and Noble, a handful of "new to me" books caught my eye. I took note of the titles and upon reviewing them today, I realized that 3 of the 5 support my last post and philosophy in brand: that you have to both be true to who you really are and understand the emotional drivers of your market. The books...… Continue
Added by Nila Nealy on January 27, 2008 at 1:30pm —
Last weekend my family asked if we were going to eat at Lobster Hut (or some such chain), Olive Grove (or something equaly obsequious), or Texas Road Stop (with peanuts on the floor). I suggested we think local...
We ended up at "Dawsons on Main" in the heart of Speedway (on main street) and were delighted by the local food, fare, and friendlies.
Dawsons is what I would call new American fare with a spicy underpinning that can't decide between creole and/or southwest.
Added by Grant Z Price on January 25, 2008 at 8:29pm —
I hate myself for what I'm about to say:
I've been watching Project Runway.…
Added by Erik Deckers on January 24, 2008 at 11:00pm —
This makes me giggle! Ah the wonders of technology. The iphone firmware upgrade lets you bookmark webpages on the phone’s front page. A little file magic and Voila! My logo is the bookmark icon for my homepage!
Added by Sarah Robbins on January 24, 2008 at 8:35am —
Web 2.0, Second Life, blogs, wikis, APIs, social networks, SEO, SEM, SMS, widgets, microblogs…if you find any of these confusing or think that if you hear another geeky-acronym that your head will explode know Continue
that you’re not alone. For those of us in the tech industry this is all
shop talk. It’s easy for someone like me, an expert on emerging
technologies and an uber-nerd, to think that everyone knows what all of
these technologies are. But the bottom line is that the…
Added by Sarah Robbins on January 23, 2008 at 4:14pm —
Have you ever wanted to create a Wikipedia article, but weren’t
entirely sure of the proper steps involved? Or maybe you’ve created an
article in the past, but it keeps getting deleted by Wikipedia admins?
In this article I am going to explain in detailed steps the correct way
to create a Wikipedia article.… Continue
Added by Brad Williams on January 23, 2008 at 3:12pm —
I thought I might say a few words about what brought me to Smaller Indiana. I’m a Hoosier native. I’m a writer (both my books are about Indiana) and a college professor. My academic teaching career has taken me all over the United States: Alabama, Minnesota, Baltimore, New Jersey, and now Pittsburgh, which (believe it or not) was as close as I could get to home. I often joke with my… Continue
Added by Cathy Day on January 23, 2008 at 2:48pm —
Disclaimer: I'm generally a fan of Target®. I appreciate the turn
around they've implemented and I applaud their belief that general
consumers (read: the rest of us as the unwashed masses) appreciate good
design and want to own it, even if we don't want to pay an arm and a
leg for it.
So it was with some alarm and a great deal of
surprise when I learned that they seem to be so far out of touch with
the reality of the world in which they do business. Here's the… Continue
Added by Jim Cota on January 23, 2008 at 1:15pm —
Yesterday I was interviewed by the American Marketing Association's Marketing News
for a story on how social networking is affecting control of a brand. I told the interviewer that managing a brand is like dancing. As a marketer you have to let your customer lead. But, the dance takes two. Assuming you've done the right foundational work, you'll be dancing step-by-step to the same song.
In other words, do this:
- Discover the essential truth about your company or…
Added by Nila Nealy on January 23, 2008 at 1:14pm —
Smaller Indiana's population passed 400 last night, and while I'm excited about that milestone, I realize it's still relatively small number. Still, the community is growing and most of the folks who join seem to "get" that this is a place where we're building "social captial" for personal and for common benfits.
Wikipedia serves up a thorough explanation of socal capital here: Social capital.
Added by Pat Coyle on January 23, 2008 at 6:59am —
Seth Godin has another great blog on gimmicks. I didn't pull much from the actual blog pertaining to gimmicks but he had a great thought at the end: Continue
As you sit down to consider ways to be more remarkable, the challenge is to
be worth talking about... at the same time you are adding value for the person
who's talking about you.
I encourage all members…
Added by Kyle Lacy on January 22, 2008 at 8:43pm —