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Kyle Keesling
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- Indianapolis, IN
- United States
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Kyle Keesling's Groups
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Masters of Business Onli…
34 members
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Apple User's Group
265 members
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iPhone User Group
104 members
Kyle Keesling's Discussions
As a freelancer, Is it better to market yourself as in individual or try to develop a brand?
8 Replies
Started this discussion. Last reply by Johnnie Firari Aug 26.
Welcome!
kylekeesling.com
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Registrants and Speakers of the Masters of Business Online Conference connecting online, and sharing information prior to the event.
Kyle this is an excellent question and I would say the answer depends on where you expect to go with your freelance business. My personal thought is to go ahead, name your brand and just include it in everything you do from a marketing/branding stan…
One caveat to think about when developing yourself as the brand is this: What happens when you are done? What if you want to leave the business or retire or sell and move to South Korea to become a video game junkie?
It might be much easier to sell…
You guys are awesome! I was leaning towards self promotion anyway but you guy's made my decision easy. More to come from me soon :)
Kyle,
I'm definitely a relationship person when it comes to freelancing. In graphic design, it's all about my reputation and that doesn't come by a brand name. It comes from selling me, my talents, and my confidence. I would say 90% of my business…
That is an interesting question. I have been using both for over 7 years. I tend to use my name when it suits the situation, such as a contract position and my business name when I am seeking freelance work.
Hi, Kyle,
I agree wholeheartedly with Erik. The best brands are built on relationships, and it's far easier to build a relationship (or perceived relationship) with a real person than with an abstract name.
All the best,
Andrea
Kyle, you have an individual enough name, that I bet if you were to Google yourself, you'd show up pretty highly. When I did a quick search, you showed up, but so did a guy who does construction in Florida (unless that's you).
Don't worry about the…
If you are a small company, ie 1 person, is it better to market yourself as in individual or try to develop a brand? I am currently trying to branch out as a freelance/independent business owner and struggling as to whether or not I should try to de…
I've been reading about this switch for the past few days, not sure it will make a difference in the end though. Radio Shack has been marginalized for years now and a change to a "hip" new name probably won't cut it.
If you're an Apple enthusiast or looking to get the most out of your mac, then this is the perfect group for you.
Profile Information
- How did you hear about Smaller Indiana?
- Other
- What is your greatest strength?
- Creativity, Patience & Persistence
- What are you working on?
- Indianapolis Area Designer, Developer, Consultant and all around Geek
- How big is your business?
- Self-employed
- What is your Job Title
- Owner
- What is your Company Website?
- http://www.kylekeesling.com
- What is your alma mater?
- Ball State University
Comment Wall (1 comment)
- At 2:39pm on June 18, 2009,
Kristen Horton said… - Hi Kyle,
Welcome to Smaller Indiana! As a new member you may want to start by reading the blog post: "I'm a member of Smaller Indiana, now what?" It provides some great tips on getting involved in the community.
Be sure to check out the Smaller Indiana Bigger Ideas Conference & join the 6,000 Member Celebration following the conference at the Rathskeller!
~Kristen
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1. Please use your real name (first and last) when you sign up, or we cannot open your account
2. Please do not use logos or commercial images for your profile photo
3. Events should be posted in the events calendar
4. You can post pretty much anything you want on your own personal page (self promotion, etc), and you can change the style of your personal profile page to reflect your corporate identification if you so choose.
5. Please keep all comments civil and polite. It's OK to feel strongly about a subject, and it's OK to be critical of ideas, but please refrain from personal attacks of any kind.
If you witness or experience any issues, please contact admin@smallerindiana.com and we will look into the matter.
6. Smaller Indiana is supported by its members, and by corporate sponsors. If you're interested in learning more about sponsorship, please call Pat Coyle at 317 332 7878.
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