What Are You Doing to Keep Yourself Top of Mind with Your Clients?

We have all been there – staring at the blank computer screen, thinking to yourself that writer’s block has set in for good this time. One way to avoid this is to have an editorial calendar. It’s a way to map out your content over the next however long you need to.

An editorial calendar is a productivity tool. You are really laying the framework you need to create timely, relevant content for your blog or newsletter. You will keep in mind and remember special events, holidays, and…

I am blessed for many reasons – lovely family, happy marriage, successful business. Having my own business allows me to work within my parameters, but as many of us business owners know, we work for a crazy person, right? For the past two summers, I have taken some time to get step away from some of the business networking events and just take care of my family and my clients, with the understanding that I will use any extra time to get things in order – meaning get organized with my…

There seems to be a lot of confusion about who you can or cannot send an email too, and it’s no wonder – always thought the name for the Act that legislates this was kinda funny – CAN-SPAM! Hmmm, sounds to me like it’s saying who can we spam? In reality, some do call it the You-Can-Spam Act as it is gives us the parameters to send emails to your database, but hopefully, you are giving great content, so no one will think of it as spam.

First of all, CAN-SPAM is an acronym for…

Everyone knows I am all about taking care of your current database. I mean, come on, my business is relationship marketing. But the truth be told, if you are not doing anything to grow your contacts, your database will slowly shrink, maybe up to 25% every year, due to your contacts moving from one company to another, switching from a Hotmail account to a Gmail account or they just opt out.

So, we do need to keep that funnel filled with new contacts to stay in front of with our…

Sometime last year, my mom told my daughter to tell me there was no such things as weeds – she must have said something to Grandma about us killing weeds or something. Now I was quick to point out to both my daughter and my mom that weeds were like the bully in the classroom or on the school bus, you got to put them in their place or they just take over.

Well, with this recent hot summer with no real rain in the forecast, we look outside on our parched lawn that feels pretty much like…