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Leila Wheeler
  • Female
  • Indianapolis, IN
  • United States
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Duncan Alney and Leila Wheeler are now friends
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July 24
Professional and amateur writers, wordsmiths, and authors. Whether you write for a living, a hobby, or as a sideline, we want you. Participate in discussions, tell war stories, or exchange ideas and opportunities.
July 15
This group is for creative folks seeking to grow their networks and buisnesses through Facebook.
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A group for professionals engaged in social media marketing
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Leila Wheeler added 2 blog posts
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Leila Wheeler updated their profile
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July 10
Leila Wheeler is now a member of Smaller Indiana
July 10

Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
n/a
What are you working on?
copy for a new web site
How big is your business?
small company
What is your Job Title
Middle Manager
What is your Company Website?
http://www.cassisdesign.com
What is your Personal Website?
http://www.creativeemailsolutions.com
What is your alma mater?
Ball State University

Leila Wheeler's Blog

Leila Wheeler

Tips from Cassis - Fragmented Marketing

While it is beneficial to look internally to see how your brand is evolving, it is just as important to analyze how your brand is promoted. Often times when we begin working with a new client we see multiple vendors involved in the marketing component of a business.

Once you begin promoting your brand, it is easy to hire a person to design your logo, another person to design your web site, and still someone else to design an ad that appears in a publication. The challenge you may face when hiri… Continue

Posted on July 15, 2009 at 12:59pm —

Leila Wheeler

Tips from Cassis - Branding Basics

When it comes to maintaining a brand, consistency is key. However, it can become difficult to ensure that that consistency is achieved when multiple marketing pieces are used to communicate with clients.

One way to evaluate where your brand is at is to conduct a brand audit. A brand audit takes an in-depth look at your marketing pieces, both individually and as a whole, by analyzing their components, including color, logos, graphics, copy, messaging, etc.

How do you conduct a brand audit?

Tak… Continue

Posted on July 15, 2009 at 12:26pm —

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At 11:33am on July 10, 2009, Kristen Horton said…
Hi Leila,
Welcome to Smaller Indiana! As a new member you may want to start by reading the blog post: "I'm a member of Smaller Indiana, now what?" It provides some great tips on getting involved in the community.

Feel free to add a blog post, join some groups (more than 500 are listed on the Smaller Indiana Group Links google doc) & don't forget to add a photo - so your fellow Smoosiers can recognize you at off-line community events.

~Kristen
 
 

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