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Kristian Andersen
  • Male
  • Indianapolis
  • United States
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A little harmless guerrilla mktg..

Replied Jun 11

A little harmless guerrilla mktg..

Replied Jun 11

Which Indy-area Internet Technology firm will go big next?

Replied Mar 7

 

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Latest Activity

Kristian Andersen and Andrea Emerson are now friends
October 30
Kristian Andersen and Evan Burke are now friends
October 26
Kristian Andersen and Ricky Potts are now friends
October 15
Kristian Andersen and Lorraine Ball are now friends
October 8
Kristian Andersen and Matt Hunckler are now friends
September 30
Dave Gibbs commented on Kristian Andersen's blog post 'The King of Madison Avenue'
Some great quotes!
September 25
A blog post by Kristian Andersen was featured
I finished “The King of Madison Avenue” by Kenneth Roman, a few months ago. The book is probably the most comprehensive (and accurate) biography of David Ogilvy ever written. I’ve been meaning to turn a couple of the choicest, dog-eared pages into...
September 25
Kristian Andersen added a blog post
I finished “The King of Madison Avenue” by Kenneth Roman, a few months ago. The book is probably the most comprehensive (and accurate) biography of David Ogilvy ever written. I’ve been meaning to turn a couple of the choicest, dog-eared pages into...
September 25
Kristian Andersen is now friends with Jon Bausman and Jack Shepler
September 24
Kristian Andersen is attending Admin Smaller Indiana's event
September 17, 2009 from 5:30pm to 8:30pm
We've Grown Again! Smaller Indiana has more than 7,000 members, so it's time for a party - time to put faces with names, & celebrate. We'll be at the Rathskeller, Come Join Us!
September 17
Kristian Andersen and Kris Davidson are now friends
August 26
Kristian Andersen commented on Kristian Andersen's blog post 'We Got Fired & You Can Too!'
@ David The key word here is perceived. It does no good to be any (or all) three of those things if you can't do a adequate job of getting that recognized.
August 26
David A Wachtel commented on Kristian Andersen's blog post 'We Got Fired & You Can Too!'
Excellent book by Jeffery Gitomer..."Customer Satisfation is Worthless, Customer Loyalty is Priceless". Satisified customers will drop you without a second thought. Three things have to exist for business to take place: You have to be perceived a...
August 26
Kristian Andersen commented on Kristian Andersen's blog post 'We Got Fired & You Can Too!'
I'd go so far to as to say that if you can't do the work without satisfying yourself AND the client, then you need to move on.
August 26
Paul Poteet commented on Kristian Andersen's blog post 'We Got Fired & You Can Too!'
I like your comment about not compromising the work that you'll be remembered for. If you can't do that work without satisfying yourself or the client (employer), then one of you probably needs to fire the other.
August 25
A blog post by Kristian Andersen was featured
Recently we were informed by a client, with whom we had been working for several months, that they were moving their account to a design shop, located in a very large city on the east coast. It wasn’t ugly or contentious, there were no angry words...
August 25
Stephen James commented on Kristian Andersen's blog post 'We Got Fired & You Can Too!'
I've learned that with the larger clients, you are often dealing with people that are climbing corporate ladders and thus are gone within a few years. Often the new personnel has their favorite vendors/partners when they arrive. If the relationshi...
August 25
Kristian Andersen added a blog post
Recently we were informed by a client, with whom we had been working for several months, that they were moving their account to a design shop, located in a very large city on the east coast. It wasn’t ugly or contentious, there were no angry words...
August 25
Kristian Andersen left a comment for Katie Qualkinbush
August 6
Katie Qualkinbush left a comment for Kristian Andersen
August 6

Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
Ignorance
What are you working on?
Gravity Ventures : A vehicle to help develop the next generation of Indianapolis angel investors.

Pathagility : A software start-up focused on improving health care communication and collaboration - specifically in the pathology market.

KA+A : A brand and experience design consultancy, serving some of the most exciting businesses in Indianapolis and around the country.
How big is your business?
small company
What is your Job Title
Owner
What is your Company Website?
http://www.kaplusa.com
What is your Personal Website?
http://www.paradigmsplit.com
What is your alma mater?
Anderson University

Kristian Andersen's Blog

Kristian Andersen

The King of Madison Avenue

I finished “The King of Madison Avenue” by Kenneth Roman, a few months ago. The book is probably the most comprehensive (and accurate) biography of David Ogilvy ever written. I’ve been meaning to turn a couple of the choicest, dog-eared pages into blog posts for some time now. I still plan to do that, specifically around his views on the importance of good writing in the creative industry, but for the time being I thought I’d just pull a couple of quotes out of the book that I thought were espec… Continue

Posted on September 25, 2009 at 10:33am — 2 Comments

Kristian Andersen

We Got Fired & You Can Too!

Recently we were informed by a client, with whom we had been working for several months, that they were moving their account to a design shop, located in a very large city on the east coast. It wasn’t ugly or contentious, there were no angry words, or overt slights – it was all quite civilized. But that didn’t temper the sting of rejection. This particular relationship was, by our standards, extremely short-lived. Of course, we’ve had client relationships die slow deaths of attrition. It’s a fun… Continue

Posted on August 25, 2009 at 12:30pm — 5 Comments

Kristian Andersen

The Role of Experience Design in Start-Ups

At Kristian Andersen + Associates we bill ourselves as a brand experience design consultancy. This is a pretty nebulous way of trying to package a handful of distinct, yet deeply connected, disciplines into one cogent, tightly-edited description of our services. As we continue to refine our offerings to clients and partners, we also continue to struggle with how best articulate those offerings. Ultimately, our mission is to help technology-focused start-ups (and growth-oriented companies) become… Continue

Posted on July 25, 2009 at 7:24pm —

Kristian Andersen

The Role of Trust in Building a Great Design Partnership

Have you ever been involved in a client engagement where you felt that you just couldn’t get through? Where mediocre work kept bubbling to the top and the most compelling ideas kept landing on the cutting room floor. Where in spite of you and your team’s best efforts, you just couldn’t seem to get the client to rally around and support your recommendations. We’ll you’re certainly not alone, since time immemorial practitioners in the creative services industry have struggled with spending more ti… Continue

Posted on July 21, 2009 at 10:06am — 5 Comments

Kristian Andersen

Sacrificing Relationships for Sustenance

Burger King continues to position itself on the vanguard of fast food marketing. First there was the subversive chicken, then that creepy king thing, now they’ve rolled out Whopper Sacrifice. At the heart of the campaign is a Facebook application that offers a free whopper in exchange for “de-friending” 10 of your Facebook friends.

… Continue

Posted on January 21, 2009 at 2:43pm — 5 Comments

Comment Wall (65 comments)

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At 4:53pm on August 6, 2009, Katie Qualkinbush said…
great to finally meet you the other day! KA+A's stuff looked great - as usual. It's always fun to sit in on those kind of meetings! Hope you have a safe trip back to Little Rock.
At 1:58pm on June 15, 2009, Ron Rebennack said…
Sorry for the slow response.

Yes, I am a developer. I have worked on a lot of different projects over the years. Most of the software/Websites I have written have been for schools; tracking Grades, Attendance, Teacher & Parent access, student data, etc. Here are a few examples:

Flex/AIR:
This is my current project: ARKBook.

This was a custom piece: Referal

C#:
Software and website to track event registration, sales (POS), seating chart, and tournaments: Stompfest LAN Manager

I wrote this for my own use: Spiele

Ron
At 5:03pm on June 11, 2009, Ron Rebennack said…
Kristian,
I just started building my resume and looking around for business opportunities, so I haven't had a chance to build an online portfolio. I can send you a handful of screen shots,if you'd like?

Ron
At 1:55pm on April 15, 2009, Don Schindler said…
That would be fine. Again I apologize for canceling and I'll get back to you on time.
At 10:52am on April 15, 2009, Don Schindler said…
Kristian, can't make it today due to a client thing. I would like to reschedule. 317.496.2334

Thanks,
Don
At 11:05pm on April 11, 2009, Don Schindler said…
Sure, I'll see you then.
At 6:42pm on April 9, 2009, Don Schindler said…
I can do 11-12. I'm going to be on the east side of town (465 - 71st). Don't know where you are coming from but I'm good with just about any kind of eats.
At 4:02pm on April 9, 2009, Don Schindler said…
Hi Kristian, a mutual friend - Jeb Banner - said we should talk some time. If you would like to feel free to hit me up.
At 6:35pm on March 15, 2009, Katie Qualkinbush said…
Hey Kristian,
I won't be coming into town until the 20th later in the evening. I was hoping that I may be able to send you a pdf of some of my work for you to check out and get some feedback. I would really appreciate that! John Porten told me you are headed to SXSW, have a great time! I am extremely jealous. Safe travels.
At 2:24pm on March 9, 2009, Kevin Dick said…
It is good to hear such optimism. It is a great time to be investing in a lot of things. I wish you much success. Do you have any relationships with commercial real estate brokers?

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