Smaller Indiana

Making people and ideas findable

Karen Scharf
  • Female
  • Greenwood
  • United States
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Do you have any teleseminar tips and tricks?

Replied Jun. 14, 2008

Web Analytics

Replied May. 1, 2008

 

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Latest Activity

Karen Scharf added 4 blog posts
1 more…
November 4
Karen Scharf and David Seymour are now friends
October 29
Karen Scharf added 3 blog posts
October 29
Karen Scharf added 3 blog posts
October 21
A blog post by Karen Scharf was featured
We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be “bad” because it's not listed in the search engines. They're convinced that a new website will automatic...
October 7
Karen Scharf added 3 blog posts
October 7
Karen Scharf commented on Cathy Patton's event 'BRB - Business Referral Breakfast - FREE!'
Cathy, I love the business referral breakfast concept, but I'm already booked on Thursday. Is this something you'll be doing on a regular basis?
September 23
Karen Scharf and E. Jake Gamble are now friends
September 22

Profile Information

How did you hear about Smaller Indiana?
Friend
What is your greatest strength?
I am very creative, yet very analytical, which is an unusual combination. This mixture of personality traits makes me very effective at helping entrepreneurs market their small businesses. I can do the creative work, yet still do the objective analysis and optimization.
What are you working on?
I provide a one-stop marketing shop for small businesses and entrepreneurs. I am currently working on a logo design for one client, a website for another and on-line videos for a third.
How big is your business?
Self-employed
What is your Job Title
Owner
What is your Company Website?
http://www.ModernImage.com
What is your alma mater?
Other / out of state
Why join Smaller Indiana? What are you hoping to experience here ?
I've had several colleagues mention Smaller Indiana to me over the past several weeks. It sounds like a great networking venue and a chance to meet new people.

Karen Scharf's Blog

Karen Scharf

Your Email Marketing Strategy in Review

Can you believe it’s November already? I’m not really sure how that happened, but it happened nonetheless.

And while I’m always sad to see the Summer go, I love this time of year because it’s a great time to start preparing your 2010 marketing plan. But before you do that, you’ll need to evaluate which of your 2009 marketing strategies worked and which were not effective. Since email marketing is one of the best marketing strategies for increasing your online presence, you should be constantly… Continue

Posted on November 4, 2009 at 10:27pm —

Karen Scharf

Increase Blog Subscribers in 7 Easy Steps

Now that you have gone live with your blog, what’s next? How will you know if it is successful; how will you know if you are delivering the content your readers, your prospects and your clients are after? You will definitely want to monitor your pageviews, traffic, clickthroughs, search engine rankings and other overall indicators of website success. Your number of blog subscribers, however, may be the most accurate and reliable measurement you have for determining the success of your blog.

Eas… Continue

Posted on November 4, 2009 at 10:27pm —

Karen Scharf

Improve Your Email ROI with These Four Easy Techniques

According to the Direct Marketing Association (DMA) small businesses enjoy a $43.52 return on every dollar spent in email marketing. That's the strongest ROI-yielding direct marketing tactic, and it's a result that even small businesses on a small business budget certainly can't ignore.

If you're not quite seeing a 4,300% return on your email marketing investment, why not consider one or more of these kick-starts:


*** Take Advantage of Personalization
If you're using an email service provider… Continue

Posted on November 4, 2009 at 10:26pm —

Karen Scharf

Four Easy Twitter Tools to Supplement Your Marketing

The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you've got to get to the point and move on very quickly.

I know several marketers who have replaced their email marketing with their Twitter feed. Personally, I wouldn't suggest anything as drastic as that, but I do recommend that you supplement your current marketing effo… Continue

Posted on November 4, 2009 at 10:25pm —

Karen Scharf

Measuring Your Social Media ROI

If you’ve added social media to your marketing mix, you’re probably asking yourself, “Is it worth all the time and effort involved?” That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments.


** What Are You Trying to Do?

First and foremost, you need to determine what your actual goal is. Are you trying to create brand awareness, generate sales, find joint venture partners, communicate with cu… Continue

Posted on October 29, 2009 at 3:00am —

Comment Wall (7 comments)

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At 8:50am on May 11, 2009, John Gloyeske said…
Hello fellow Greenwood resident and small business owner. I live in Center Grove area and have started my own company back in January. I am a Producer of event productions for television and webcast. While I don't want to disclose a lot about what my next project is, I will share that I'm banking on "participation" from Southside businesses both locally owned and hopefully franchised businesses. I noticed that you reference video on/for the web as part of your busienss offerings...I was wondering if you have your own, in-house video dept or if you farm that out etc.

I'm hoping for a lot of good things to come from belonging to this group.....Any feedback you have is appreciated.

Thanks
At 11:32am on March 25, 2009, Genie Goykhberg said…
30 mins of course! LOL
At 11:31am on March 25, 2009, Genie Goykhberg said…
Karen,

I owe you an apology by replying to your blog with an absolutely irrelevant topic.

My excuse is - it was too late. I was reading your material, liking information and your opinion a lot and I was pretty sure that I was starting a new post...

Please accept my apology, Darling.

I would be happy to offer you 3 min of Chakras Balance as my way to say - I am sorry. Should you choose to ...

Genie Goykhberg Energy Within Us
At 8:21am on December 24, 2008, Dr. Bryan Bingham said…
Thanks for the friend invite! Great post about getting ranked on Google and Yahoo.

Bryan
At 9:47pm on April 30, 2008, Rodger D. Johnson said…
We're always our own worse critic. There's time I write something, look at it days latter and wonder how I could produce such garbage. Nice seeing you in SMIN.
At 10:07am on April 30, 2008, Dave Goush said…
Hi Karen,
Yes this site is ideal for you in what you do and the size of the businesses on here also. Who knows maybe we will end up working together at some point.

Dave
At 9:06am on April 30, 2008, Rodger D. Johnson said…
Hi. Karen. Your PR guy here. You've got a nice website going.
 
 

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