Joh Padgett's Page

How do you know when your efforts to market your product or service have gone too far when using social networks to promote your brand? There are many signs to look out for that will let you know you've crossed the line from innovative and cool to spammer and online pariah. Here are the Top 5 Signs You've Goofed Your Social Marketing Campaign:

1. Losing Friends and Followers
   
   
   
   One of the best signs you've been a little overzealous in your online pitches…

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In light of the infectious rash of posts with 7 things about yourself that has been clogging my Google Reader feed from Smaller Indiana I have decided to give you all 7 reasons why conformity is bad.



1) Unimaginative. Simply doing a blog post that has been done by everybody else on this site in an effort to discuss yourself is a little bit self serving and ridiculous. The rules of the site prevent you from actually touting your own work here, so I see this meme as an attempt to do… Continue

One of the best movies about rock n roll as a business is the great film Almost Famous. It's the story of a young music journalist covering his first major label act, the fictional band Stillwater, which is supposed to be an amalgamation of 70s bands like Led Zeppelin, The Who, Queen and others. Anyway, one of the greatest lines in the movie comes from the character Lester Bangs who is a real life legendary writer, editor and founder of Creem magazine, the premier fan magazine of the… Continue

In previous segments of this series of blog posts on the modern music business I have discussed The Local Impact of Big Box Music Shops and The Economics of Live Music Entertainment. A common thread running through both posts is a connection to a subspecies of musician that I refer to as Instrument Owners.



I should… Continue

When I was growing up here in Indy finding a local music shop to buy instruments and accessories was a fairly hyper local affair. I grew up on the east side and my local music store was Thompson's Music at the Eastgate Mall, which later on became Indy's Music House which is now sadly defunct.



I took my first piano lessons at Thompson's Music which had a full line of instruments from amps to xylophones. I will never forget the day I heard the Korg PolySix synthesizer someone had… Continue