Smaller Indiana

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Jillian Koeneman
  • 27, Female
  • Goshen, IN
  • United States
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Effect Expert Blog

5 Tips for Making Your Blog Posts Stick

I subscribe to a lot of blogs that I love to read on a regular basis. They range in topic from online marketing and web strategy to dog rescue and advocacy. But there is one thing they all have in common - sticky content. Sticky content is created from a mashup of valuable information in an [...]

Moving Beyond the Traditional, Becoming a Web Agency

Our team here at Effect has never been satisfied with the status quo.  We’re a group of movers and shakers driven by innovation and helping our clients grow their business through successful online strategies. The online space is drastically different from when we first started many years ago. Where once it was sufficient to just have [...]

Viral Success for B2B Marketers

As a marketer, when I think about successful viral campaigns I think of reliving your glory days with Yearbook Yourself or Will It Blend, both of which are targeted toward consumers. But what about B2B viral marketing? Recently MarketingSherpa highlighted some very successful viral campaigns that were able to help B2B marketers attract a new audience, [...]

Increase Your Web Site Conversation Rate Through A/B Split Testing

We’ve been doing a lot of re-branding exercises here at Effect lately. Our graphic designer has been testing multiple new logo concepts. Yesterday he printed out some logo variations and taped them to the wall for us to look at and give feedback on. I found myself looking at the logos differently depending on where I [...]

7 Ways to Prevent Sabotaging Your Credibility Via Your Web Site

“In the end, you make your reputation and you have your success based upon credibility and being able to provide people who are really hungry for information what they want.” - Brit Hume Credibility is one of those things in life that can take years to build and only moments to destroy. With your Web site [...]
 

Jillian Koeneman's Page

Latest Activity

A group for Spartan alumni and fans who will forever bleed Green!
December 17
Welcome @Ted! I am not a native of Elkhart myself, but after moving to this area from Detroit / Lansing there are some very unique opportunities here that I feel for the most part are unrealized. We have some really innovative people around here and…
December 9
I have no DESIRE to move anywhere else either! ;-) Dang! I hate when I do that!
December 9
Hi all... Nice to see that you, Jillian, took the initiative to start a "non-Indy" group. I've got nothing against "Indianapolites," but we're people too! ;-) I'm an Elkhart native and have no desaire to move anywhere else. Elkhart is really a nic…
December 7
A group for Michiana professionals who are making a POSITIVE impact in our community. A place to share ideas, post events, help one another, and continue to find ways to strengthen and rebuild Michiana.
December 7
Patrick Murray and Jillian Koeneman are now friends
December 4
A group for Spartan alumni and fans who will forever bleed Green!
November 27
November 6

Profile Information

How did you hear about Smaller Indiana?
Co-worker
What is your greatest strength?
My unending thirst for learning.
What are you working on?
Helping growth-oriented companies achieve their full potential online through Effect Web Agency's results-driven approach.
How big is your business?
small company
What is your Job Title
Executive
What is your Company Website?
http://www.effectwebagency.com
What is your Personal Website?
http://www.effectwebagency.com/marketers-annex-blog/
What is your alma mater?
Other / out of state

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Jillian Koeneman's Blog

Jillian Koeneman

Leveraging LinkedIn for Business Research

I am a huge fan of LinkedIn. I use it to connect with our clients as well as other thought leaders in the industry. One of my favorite aspects of the tool is the Answers section. Inquisitive by nature, over the past year I have asked and ans… Continue

Posted on November 3, 2009 at 11:11am —

Jillian Koeneman

Search Rankings Now Depend More Heavily on Facebook and Twitter

Social media and SEO have taken another step closer toward being inseparable. With last week’s major announcements from both Google and Bing (Microsoft), search engine rankings will now depend more heavily on updates from Facebook and Twitter.

Both Google and Bing plan to include Twitter status updates as a part of… Continue

Posted on October 28, 2009 at 11:33am —

Jillian Koeneman

Are Your Customers Satisfied with You on the Web?

Your boss doesn’t pay your salary – your customers do. Keeping your customers happy is the main goal for all marketing and sales activities, including customer service. Recent technologies have given customers more power than ever before, thus making sure your presence on the web exceeds their expectations has becom… Continue

Posted on September 30, 2009 at 11:00am —

Jillian Koeneman

5 Tips for Making Your Blog Posts Stick

I subscribe to a lot of blogs that I love to read on a regular basis. They range in topic from online marketing and web strategy to dog rescue and advocacy. But there is one thing they all have in common - sticky content.
Sticky content is created from a mashup of valuable information in an easy-to-read format th… Continue

Posted on August 28, 2009 at 9:35am —

Jillian Koeneman

Viral Success for B2B Marketers

As a marketer, when I think about successful viral campaigns I think of reliving your glory days with Yearbook Yourself or Will It Blend, both of which are targeted toward consumers. But what about B2B viral marketing?

Recently MarketingSherpa highlighted some very successful viral campaigns that were able to help B2B marketers attract a new audience, cut through the clutter… Continue

Posted on August 19, 2009 at 9:25am — 1 Comment

Comment Wall (11 comments)

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At 4:32pm on November 6, 2009, Troy Hanna said…
http://www.kentuckianapugs.com/
At 6:31pm on September 29, 2009, Eric Kallin said…
Hello Jillian, I wish to invite you to attend a downtown South Bend networking event called Networking and All That Jazz Business Expo, Wednesday, October 14th, 11:00 am to 7:00 pm, Holiday Inn, 213 West Washington. Admission is by VIP pass and exhibitor tables are available if your agency has an interest.

Eric
At 11:05am on June 11, 2009, Patty Wise said…
Hi Jillian,
The RE market in the Goshen area is picking up. Each week is a little different. We have a great selection of homes for sale just waiting for the perfect new owner! If you know anyone looking to make a move in the Goshen area or nearby, I would be honored to help them.
At 2:42pm on May 14, 2009, Brian Morgan - Video Production said…
Jillian,
Just touching base, you had contacted me concerning a post on SI that I responded to.
- Brian Morgan
B-Morgan@Earthlink.net
At 1:53pm on May 1, 2009, Holly M Bird said…
Hey Jillian,
Thanks! What do you do? I am currently finishing up my degree at the Kelley School in Indianapolis for Marketing and working part-time at Accel Consulting
At 11:30am on April 27, 2009, Tom Butler said…
Hi Jillian, I just went to the new group - Do you need to invite me or something, I couldn't quickly figure out how to connect.

Best!

Tom
At 5:11pm on April 20, 2009, Amy Lemen said…
Thanks for your comment on my blog post Jill! It can certainly be tempting to follow exactly what others are doing -- especially if you are unfamiliar territory. But you are right, you have to figure out what works for you.
At 1:31pm on April 10, 2009, Tom Butler said…
Hi Jillian - Thanks for connecting. I do most of my networking on Linked-In, but it is nice to connect Indiana wide as well. You are in Goshen, not too far away.
At 1:38pm on April 9, 2009, Frank Leonard said…
What is the best email to reach you? I can be reached at Frank@eDentist.com and I can share more info with you directly. Thanks, FPL
At 2:57pm on February 3, 2009, Kyle Lacy said…
Greetings Jillian!

Welcome to Smaller Indiana and congratulations on becoming a SMOOSIER! Let us know if you have any questions about the site and remember to have some fun. :-)

We exist because we love the state of Indiana. We want to see it become the premiere state to live and work.

What do you love about Indiana?
 
 

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