Smaller Indiana

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Deborah Farrar
  • Female
  • Carmel, IN
  • United States
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Deborah Farrar

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Deborah Farrar and Larry Moyer are now friends
October 26
A blog post by Deborah Farrar was featured
Have you ever been in a new town and been frustrated by a lack of directions or signs leading you to your major point of interest? I don’t think we ever really appreciate wayfinding signage until we visit a city where there IS none. One of the th...
October 22
Deborah Farrar added a blog post
Have you ever been in a new town and been frustrated by a lack of directions or signs leading you to your major point of interest? I don’t think we ever really appreciate wayfinding signage until we visit a city where there IS none. One of the th...
October 22
Larry Coblentz and Deborah Farrar are now friends
October 16
Deborah Farrar added a blog post
I recently had someone call me who was needing help with getting traffic to their apartment community. It excited me to hear this because that is just where we began as a company. Let me explain a bit further: Redirections Sign and Design began o...
October 5
Deborah Farrar added a blog post
Most of the time when people call me for a sign need, there seems to be some sense of urgency, which is great. There really is nothing wrong with that. Often though, being in a hurry can lead to miscommunication. Miscommunication can lead to mista...
September 11
Deborah Farrar commented on Deborah Farrar's blog post 'Marketing Through Vehicle Wraps...Smart Buy?'
My company, Redirections Sign and Design does vehicle graphics. Let me know if you would like to get to gether and discuss further.
August 26
Genie Goykhberg commented on Deborah Farrar's blog post 'Marketing Through Vehicle Wraps...Smart Buy?'
Who would you recommend for vehicle graphic?
August 25

Profile Information

How did you hear about Smaller Indiana?
Co-worker
What is your greatest strength?
My organizational skills
What are you working on?
You name it - a little bit of everything!
How big is your business?
medium company
What is your Job Title
Middle Manager
What is your Company Website?
http://www.re-directions.com
What is your alma mater?
IUPUI
Why join Smaller Indiana? What are you hoping to experience here ?
Lindsay Manfredi made me do it. :)

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Deborah Farrar's Blog

Deborah Farrar

Way Finding Signage

Have you ever been in a new town and been frustrated by a lack of directions or signs leading you to your major point of interest? I don’t think we ever really appreciate wayfinding signage until we visit a city where there IS none.

One of the things I love about Indianapolis is that we have great wayfinding signage. Everywhere you look, there is a sign helping you get to where you need to go. Signs like this are extremely important not onl… Continue

Posted on October 22, 2009 at 5:00pm —

Deborah Farrar

Traffic

I recently had someone call me who was needing help with getting traffic to their apartment community. It excited me to hear this because that is just where we began as a company. Let me explain a bit further:

Redirections Sign and Design began over 20-years ago with something called a Weekend Directional Sign Program. That is all Redirections was at that time. What that means is it be… Continue

Posted on October 5, 2009 at 4:09pm —

Deborah Farrar

Communication For Best Results

Most of the time when people call me for a sign need, there seems to be some sense of urgency, which is great. There really is nothing wrong with that. Often though, being in a hurry can lead to miscommunication. Miscommunication can lead to mistakes, and personally, I strive to make my clients extremely happy with the results they receive from Redirections Sign and Design. I want to go over a few things that can make the process easier so m… Continue

Posted on September 11, 2009 at 4:09pm —

Deborah Farrar

Marketing Through Vehicle Wraps...Smart Buy?


I have been thinking a lot about marketing. There are so many different forms. Which is the best one? Which would work for your target market? What does it even look like? I have recently started blogging. I understand the concept of having to build relationships, especially today, especial… Continue

Posted on August 21, 2009 at 4:53pm — 2 Comments

Deborah Farrar

Everything...YESTERDAY!

Everyone is in such a hurry. Period. And the more I think about it, the more it is starting to bother me. I know, we all get in our ‘go, go, go’ modes, but rarely do we ever consider that we may not have as much time as we think.
Do you think the women who went to their daily workout at LA Fitness ever would have thought they wouldn’t make it out? Do you think they would have thought some random stranger decided to target their particular fitness class and go on a… Continue

Posted on August 7, 2009 at 2:30pm — 1 Comment

Comment Wall (43 comments)

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At 11:15am on August 7, 2009, Khiara Morehouse said…
Thank you! I am working on findin a moment to navigate through the entire site and see what is happening!
At 4:22pm on July 18, 2009, Laura Mercer said…
Thank you so much! I'm still trying to figure out how everything works around here!
At 7:49am on June 15, 2009, Frank Hubbard said…
Hi Deb, My wife and I normally drink reds 9 months out of the year, but really like crisp cold Pino Gricio's and Chardonnay's in the hot summer months.
At 12:45pm on June 8, 2009, Frank Hubbard said…
Wine snob? Have you tried any of Greg Normans wines? Very nice.
At 12:42pm on June 8, 2009, Frank Hubbard said…
Hi Deb, Thanks for the welcome. How can I be of service to you?
At 12:29am on June 8, 2009, Rick Bailey said…
Thanks for the friend invite Deborah! I am new to the site so some advice is welcomed!
At 6:36pm on May 27, 2009, Craig Severance said…
Cool Pics - I vacation would be great about now!
At 9:41am on May 22, 2009, Julie Schrader said…
Thanks! I have heard about it for a while, but finally decided to sign up. I like it! Hope you are doing well. - Julie
At 8:56pm on May 7, 2009, Sarah Woodrick said…
Hello Thank you for the friend request. You were asking where Westville is... It is a small town right next to Valparaiso.
At 8:54am on April 28, 2009, Jo Ann Klooz said…
Hi Deborah-
Thanks for reaching out. I'm networking like crazy and I know I'll find something soon! Any ideas are appreciated.

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