Share 'Social Media Measurement and ROI: New Thoughts'

I was reading a blog from Amber Naslund from the company Radian6. The post had some great thoughts regarding measuring social media success and goals. Here are some thoughts: * Setting goals that are measurable in the first place. * Understanding that impact doesn’t always mean something goes up (like sales or eyeballs). Sometimes it can be that something goes down (like costs of customer serv…