Share 'Using Social Media as a Sales Tool? Opinions?'

I have been debating (with myself) recently about the concept of using social media platforms like Facebook, LinkedIN, Blogs, and Twitter as sales tools. A recurring picture keeps popping into my mind of a kettle warming on a stove waiting to boil over.. at just the right time. Selling in social media can be directly related to the concept of the "slow boil." You are producing content and creati…