Share 'Are you boring?'

I was reading Seth's blog today and this one really struck me. Of course, your first reaction might be to say "*gasp* I'm not boring" or "our product isn't boring" or "our pricing strategy (or ad campaign, etc) isn't boring". . .and maybe it isn't, but are people really talking about it- is it remarkable? It was a gut check for me- and in this kind of economy, I know my marketing can't afford…