Share 'Brand Taffy, or One Man's (somewhat unpleasant) Quest to Brand Himself'

Hey, everyone, I am a recent Smoosier and I joined while working on a first person story about personal branding in the age of social media. I am curious to know what people think of personal branding - is it BS or a whizbang marketing strategy? - and also what they think of my take on it and how it effected me. You can read the story here and I wrote a post mortem of sorts on my blog. Let me kno…