Smaller Indiana

Making people and ideas findable

Duncan Alney

Social Media Marketing

Information

Social Media Marketing

A group for professionals engaged in social media marketing

Location: Indianapolis and Indiana
Members: 276
Latest Activity: 1 day ago

Discussion Forum

Duncan Alney

Who are we really trying to reach 1 Reply

Started by Duncan Alney. Last reply by John Karamanski Jul 2.

Kelly Young

Creative Blog Title or No? 11 Replies

Started by Kelly Young. Last reply by Tricia Meyer Jul 1.

Comment Wall (66 comments)

Add a Comment

You need to be a member of Social Media Marketing to add comments!

66 Comments

Shari Boultbee Comment by Shari Boultbee on July 1, 2009 at 9:17pm
After watching the video last night, I thought it was funny, but could not put my finger on what it was about it that made me go HUMMM! I think it was the idea of Marketing something that you don't really need or want and conviencing you that you do. People often refer to this style as The Used Car Salesman. That is negative marketing and I do believe if it is not dead, then it is as least laying on the ground writhing. There is no quicker way to get me out of the door then to try force your product on me. You may make the sell, but you didn't gain a customer and isn't that what it is all about. Gain the customer.
Having a wonderful product and knowing how to get that across without beating someone over the head will earn you the trust and respect and some very good relationships along the way. Our business will only grow with the respect for our integrity, quality and service. We have chosen to make it fun for all by sharing our knowledge about all things coffee while serving coffee. Stimulating the brain and the mouth. Our clients don't just pick up their coffee, they stay and share pieces of their life with us. We love it.
People will stop buying something that has no value after the excitment is gone. Look at the Pet Rock. Like Robby said, it is hard to get the thoughts out in type sometimes.
John Karamanski Comment by John Karamanski on July 1, 2009 at 6:42pm
And the recognition of that becomes the Humanity in us that then engages in the Service of Performance...Whatever the Service..
Duncan Alney Comment by Duncan Alney on July 1, 2009 at 5:20pm
We're in the people business - all of us.
Robby Slaughter Comment by Robby Slaughter on July 1, 2009 at 10:55am
The American Marketing Association defines marketing "as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

Of course by that definition (which is gloriously vague), marketing will never go away. To me, to many people, and to the "consumer" in the hilarious video Dave referenced, marketing has a negative connotation as a one-way process of forcing messages and building influence.

However, Shari is not really talking about "marketing" in that sense at all. She's just talking about building relationships with people, or "being social." While everybody knows she is has a business and benefits when you buy her products, she is focusing on developing a human connection, not pushing a message through new mediums.

My opposition to "social media marketing" is really an opposition to "using social media technologies as another way to broadcast messages instead of listening." However, that's hard to type. Maybe I need better marketing. :-)
Dave Morse Comment by Dave Morse on June 30, 2009 at 12:04am
One more thing ... this 2 min. video is hilarious, true, and TOTALLY relevant to this discussion: "Advertiser vs. Consumer" - http://www.youtube.com/watch?v=heSudg-tfIk. LOVE THIS! (Ok, done with rapid fire posts :)
Dave Morse Comment by Dave Morse on June 29, 2009 at 11:09pm
In response to Robby's post "when do we stop using the word 'marketing' all together" when referring to social media: sorry, not possible - it'll never ever ever ever happen. Never ever. :-)

I do agree that the old definition of marketing doesn't fit any more - cold, impersonal, top-down, interruption-based is outdated. Influence patterns are changing - one-to-many is losing steam while individuals are gaining control. The playing field is flattening.

But ... it's too radical to suggest removing the word "marketing" from "social media". They are inextricably linked, here's why: any time a brand engages in a public way (regardless of the medium/channel), they are ultimately hoping to win you over, to influence you, to gain your affinity. This will never ever ever ever change. Never ever. :-)

Chris Brogan (who I love and recently heard speak at IMS09 in San Francisco) said, "People often ask me 'How do I sell through social media'? My response, talk about anything and everything EXCEPT your company and your stupid products'".

Bottom line: as Shari, Chris, and others have stated, marketing is simply evolving, not going away. It's about the pursuit of being genuine, open, organic, targeted and personal. It really is about relationships.

So Robby, I think it's time to change the definition of "marketing" in your mind ... not wish it away.
John Karamanski Comment by John Karamanski on June 29, 2009 at 6:02pm
Yes Duncan it is...Social Media Marketing seems to actually shrink the world and can make it more personel and relative to each individuals needs/wants/interests...
Duncan Alney Comment by Duncan Alney on June 29, 2009 at 11:47am
Isn't the best marketing organic and based on real value?
Shari Boultbee Comment by Shari Boultbee on June 28, 2009 at 10:14pm
Once we get IT.It will change. Yes, Chris I agree, EVOLVE I think is the key. Keep evolving. Understanding your customers, developing a real relationship and there will be nothing to see through. Then you just got your most valuable type of marketing. "Word of Mouth"
Chris Lucas Comment by Chris Lucas on June 28, 2009 at 9:17pm
That is a good note Duke, I agree when you come out of the gate swinging for the sale people see right through it. I am not totally bashing or against the term Social Media Marketing, but what I guess what I wanted to get at is that marketing (sorry Robby I don't EVER see marketing going away) is evolving and smart folks are going to get it. Marketing is much more than blasting messages it is about using tools like social media to connect and understand what your customers really need, how they see you, and letting them have a voice in telling your story!
 

Members (276)

Duncan Alney Robby Slaughter Rodger D. Johnson Chad Myers Chip McComb Woody M Collins Kelly Young Katie Swander David 'GuruConnector' Hall John Karamanski Michael Henry Starks Jim Lefevere Jeremy Roach Mark A. Anderson Bill Bean Dave Morse Allison Barber Amy Lemen Christopher Bluto Lola McIntyre Nicki Laycoax Greg Cross Vincent Hunt Ben Bullard Amy Stark Taulbee Jackson Jennifer Nixon Charles Calvin Deppert Zach Berg Ben McCann
 
 

Discussion Forum

Aaron M. Renn

Flickr Integration

Started by Aaron M. Renn Nov. 16, 2008.

Aaron M. Renn

Tour Mapping 1 Reply

Started by Aaron M. Renn. Last reply by Pat Coyle Nov. 8, 2008.

Aaron M. Renn

Union Station Script 4 Replies

Started by Aaron M. Renn. Last reply by Aaron M. Renn Oct. 29, 2008.

Aaron M. Renn

Indianapolis Artsgarden Script 1 Reply

Started by Aaron M. Renn. Last reply by Aaron M. Renn Oct. 25, 2008.

Aaron M. Renn

Downtown Landmarks Tour Sites 4 Replies

Started by Aaron M. Renn. Last reply by Matt Theobald Oct. 17, 2008.

Aaron M. Renn

Getting Started and Initial To-Do List 2 Replies

Started by Aaron M. Renn. Last reply by Aaron M. Renn Oct. 8, 2008.

Aaron M. Renn

Announcing Naptown Architours 3 Replies

Started by Aaron M. Renn. Last reply by Jessica Young Oct. 1, 2008.

About

Pat Coyle Pat Coyle created this social network on Ning.

Help

A few things to consider before joining Smaller Indiana:

1. We want to know the real you...Please use your real name (first and last) when you sign up, or we cannot open your account

2. We want to know the real you...Please do NOT use your Smaller Indiana blog for blatant self promotion

3. We want to see your smiling face...Please do not use logos or commercial images for your profile photo

4. Events should be posted in the events calendar, not inside blog posts

5. Please do NOT post commercial video (demo reels), or Corporate Website promotions in your blog

6. You can post pretty much anything you want on your own personal page (self promotion, etc), and you can change the style of your personal profile page to reflect your corporate identification if you so choose.

7. Smaller Indiana is supported by its members, and by corporate sponsors. If you're interested in learning more about sponsorship, please call Pat Coyle at 317 332 7878.
 

© 2009   Created by Pat Coyle

Badges  |  Report an Issue  |  Privacy  |  Terms of Service

You are Offline Sign in to chat!