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Watch this first, then we'll "dip" into this wonderful little book in subsequent discussions. Enjoy!

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I haven't read the book yet- but how very true! A Dip is what lead me to the marketing side of sales & marketing. I was in outside sales and realized I was not as focused on those tasks as other sales people like me- and after sales dipped in 2001 (9/11), I rode it out until it stablized and then found my calling as a marketing manager. Best move I ever made was the "quit" sales and follow my passions and strengths.

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That's awesome. Thanks for sharing! I've often failed in the past to have the courage to quit. The trade-off wasn't worth it, so I stopped being so pathetic.

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The Dip was the first book I read from Seth Godin. It's a book that's changed my perspective on just about every aspect of life.

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I just finished the last chapter of this book. When you have reached a cul de sac in your career or in your business the best advice is to change lanes , ride the Dip and re-create yourself or your opportunities. Read the book it is well grounded in good advice.

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