The same with all minorities, if your business caters to more diverse groups the better your business can and will be. If you open yourself to those groups the more clientele you could bring in to your business. And though, most business people are not flamboyant and OUT (only because they are busines people) but if they feel like they are accepted then they will fee more comfortable with you and what your business does. With the comfort that the one client feels, then they will share with their colleagues ETC.
So, how can we open up ourselves as business people and our company to diverse groups?