Free Workshop for Graphic Designers and Marketing Professionals

[Don Moss]

Hello All - Quality Printing Company is hosting one of our quarterly workshops at the Indianapolis Art Center, after which we provide lunch (a great time for questions, answers and networking). Below you’ll find information about upcoming workshops, as well as a form for registration.

Workshop Date: May 21, 2009

Topics: Varnishes & Coatings / Direct Mail

Workshop Time: 8:30am-Noon (Lunch Provided)

The Standard No. 3 – Varnishes & Coatings
This Sappi ETC Educational Program will discuss the new standard which examines ways that varnish and coatings technology has evolved over the past five years since the last Sappi Varnish Techniques booklet. The seminar will highlight visual comparisons and examples of spot, halftone and tinted varnishes as well as unusual and unique aqueous and ultraviolet coating techniques such as strike-through, textured, soft-touch, scented and thermo chromatic effects. The presentation is filled with practical and informative tips, print demonstrations – from simple to complex, a performance comparison between the techniques, the different finishes, their advantages, limitations and their relative costs.

Direct Mail
A workshop that discusses the fundamentals of Direct Mail and Direct Marketing: from a discussion as to why Direct Mail works and how to meld it into an integrated marketing campaign, a quick review of the fundamentals of Direct Mail including the significance of addressing the “when”, “why should I?” and “call-to-action” at planning, the importance of “Permission Marketing”, “1-to-1” marketing and “intimacy selling”, to insights regarding the impact that Variable Data Printing has made in the last decade, new facts and figures regarding Variable Data Printing, as well as insights and useful information provided by the United States Postal Service, the Direct Mail Association and the Digital Printing Council/Printing Industries of America and including a brief look at the new Print Council and Print in the Mix research tool.

Ideal for anyone in the graphic arts community – design, advertising agency, public relations and/or print, involved with Direct Mail.

Go to www.quality-printing.com and enter the website for more information. You can register on the site or drop me a note and I will register you. If you register online, drop me a note to let me know that you are attending. My email address is [e-mail].

Hope to see you there!

Don Moss

[John Karamanski]

Please register me for your seminar thanks John karamanski