You tell us what you want to pay - and no, we're not crazy

[Cindy Hartman]

When I was searching for small business pricing ideas in this economy, I found the Harvard Business Conversation Starter . The article Pricing Strategies for the Downturn suggested no- or low-cost add-ons, lay-aways, payment terms and old fashioned 'haggling' where you let the customer help determine the cost of your product or service.

That got me thinking ... What's an inventory service worth to you? Let's say you contact us to inventory your home. What is it worth for us to take detailed photos, compile a written report, and present all the info in printed and electronic version? Isn't it worth what you paid for your TV? Your Wii? Your new cell phone?

How about an inventory for your business? Is it worth the cost of your laptop? Your projector?

What's it worth to you for us to document all the contents in your home or business? It must be worth at least the cost of just one of those items, to know that if you have a fire, theft or natural disaster you'll be able to maximize your claim.

YOU TELL US. For the month of March, you tell us what you want to pay for your inventory service. (We reserve the right to haggle - see 1st paragraph).

Are we crazy? Maybe. But if you don't call us, THEN who would be the crazy person?

P.S. Operators are standing by.

[Lorraine Ball]

This is a really creative and courageous way to get people to evaluate your services. Nothing like letting people tell you what they think you are worth. And I know you ae worth way more than you charge.

[Cindy Hartman]

Thanks Lorraine! You and I have had many discussions our fees over the years. We appreciate your comments, as a marketing professional and as a customer.