The Indianapolis
Business Book Club met today and discussed Thomas Friedman's latest book,
"Hot, Flat and Crowded," which calls for a green revolution to renew America.
Friedman's ideas are compelling idea, but as we discussed the book today, we came to wonder:
is the rugged individualism that defines the American Dream the very trait that will prevent us from solving our energy crisis?
The American Dream is intensly individual. It's all about you. If you work hard, you can get ahead.
Our planet is a shared resource. When faced with a choice between getting ahead (personally) and saving a shared resource (like air and water) Americans will often choose themselves, espeically when the American in question is climbing the ladder looking up at others who are "living the good life" with cars, and houses, etc.
Will we have to change the American Dream in order to save our shared environmental resources?
Can we change the dream? Or are we facing an "Innovator's Dilemma"? Share your thoughts here.
New technologies will be required if we are going to reduce or eliminate our dependency on fossil fuel, but we cannot, Friedman asserts, simply innovate our way out of this problem. Indeed we must have new technologies and new sources of energy, but we must also learn to consume less; and it is this requirement that may prove impossible for all Americans to adopt because it requires all of us to think of others before ourselves.
We would be hypocritical if we tried tell the Chinese and the Indians not to pursue industrial development because it's bad for the environment. Similarly, it will be impossible to convince lower income Americans not to pursue a better lifestyle when for decades in this country, better means more cars, more house, and more energy consumption.