Need help finding a partner

[Angel Morales]

My fellow scHmoosiers,

I recently received a provisional patent for a new type of web analytics offering and...well...I need your help to build it. My design reverses the traditional concept of a persona - by asking "what should the persona look like if my business objective is ____". To achieve this I had to solve a core problem that all top tier web analytics solution share known as attribution - allocating "influence" of various marketing, website features, and content in the customer conversion process. This allows us to allocate meta data around these "influencers" to the visitor - dynamically generating a "point in time" profile of a specific individual, which can then extend to "persona generation". This is the design.

The quickest path to success is to find an existing company within the Indiana/Chicago area to partner with. The ideal company, aside from being local, would be smaller company with bigger technology. Specifically, I'm looking for a company with experience collecting information on-line (ala - web analytics) that has extensive operational experience with SQL Server or Oracle - including BI expertise. Drive, innovation, development resources combined with some cash flow for product marketing and positioning - and we will have a game changing offering.

The goal is to re-define the nature of "web analytics" - migrating it from a tool that provides metrics into a solution that provides answers and automated actions. We will be gunning for the top players in the web analytics space and, as I've worked with most of their product teams in the past, I can promise sizable wins.

If you know of a local/regional potential partner - PLEASE let me know. I'll bring the IP and some cash if they can provide resources and an equity stake.

[Matt Theobald]

Angel,

Rick Wehrle who is on Smaller Indiana was VP of Global Analytics at Monster.com in Boston at his last post there.
He was VP of Information Services for about a decade. He's in Indy now. Quasi retired.
You might contact him and say I sent you.

-Matt

[Kirk Booher]

Angel,

I suggest you contact Jim Brown with Evereffect. He is local and may be some help.


http://www.evereffect.com/

Kirk