Is Smaller Indiana a brand?

[Pat Coyle]

Brands are said to have a lot of value, but the definition of the word brand is quite slippery. How do you know when you've got one? Is Smaller Indiana a brand?? If so, what does it mean? Please share your thoughts here.

[Sage McGreen]

All media broadcasting and publications are morphing into online social forums. This forum provides varied content that I can't find anywhere else. You are my Smaller Indiana Interactive Magazine - a mash up of Hoosier content, profiles and resources that are a valuable product. Go get a TM dude!

[Jon D. Speer]

I'm not a marketing or branding expert (disclaimer).

I believe "Smaller Indiana" has been a brand since the beginning. However, this brand has been constantly evolving.

[Jon D. Speer]

I was just thinking some more about this. People talk about brands. Isn't that sorta / kinda part of the defintion of a brand? What's interesting about this post and comments is that more people may be talking about Chris Flener. Not sure if it's intentional on his behalf, but he's done his job. You are talking more about Chris after reading than Smaller Indiana.

[Isaac Arthur]

hopefully this will help demystify what a 'brand' is.

http://cododesign.blogspot.com/2009/11/in-design-like-in-other-prof...