Are American advertisers ready for augmented reality?

[Pat Coyle]

Check out the video above, where the Engadget guys get a live demo from a member of the Layar team.

From Fast Company - The power of Layar, and indeed all augmented reality apps like it, is definitely shown in the video. The neat radar feature would be extremely useful if you were using the app to, say, track down the nearest ATM. But notice the local restaurant the demonstration mentions? Its information wasn't updated in Hives, the Dutch version of Facebook, so it didn't get branding in the search. Businesses that don't have a Web presence in one or many different formats, will simply not get a look-in. We've already seen that Web-based advertising, and business-specific Websites with links to Facebook and other social networks is definitely the future, but with AR it's probably even more critical.

Assuming this technology makes it to the U.S., will local businesses be prepared to put themselves into searchable databases in order to be found? Share your thoughts here

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