10 Reasons You Should NOT Be on Social Media

[Kyle Lacy]

I have been researching, reading, and listening for awhile now to the small business world in regards to social media and blogging. There are plenty of business owners and professionals in the world who accept social media as a new form of communications... and plenty who do not.

I decided to write a small guide for business owners to gauge whether or not they should be in social media.


10 Reasons You Should Not Be on Social Media As a Business


1. You would rather not change your business model of communication. You are content with direct mail and email marketing. You are right, they will be around in 5 years.

2. The only computer you have in your office is the black and green screen MAC.

3. You purchased a dial-up modem to "save money."

4. You are still struggling with the reply and forward functions in e-mail.

5.You are convinced that the only people using social media are college kids and pot smokers.

6.You feel that the newspaper is still a valuable form of advertising.

7. You designed your logo in powerpoint or publisher and all brochures were designed in the same programs.

8. When asked about time commitment you whine about an extra 30 mins a day to grow your business.

9.Your website was designed pre-2005 and has not been updated.

10. You find that building "trust" in a marketplace is a waste of time.

If you fit any of the following criteria... do me a favor and stay off social media.

Can you think of anymore?

[Carolynn ni Lochlainn]

Just have to say, I LOVE THIS.

[Cissi Sherlock]

Your cell phone is the size of a men's size 11 Shoe!

Smiles!!!!!

[Jeff Bowe]

#1 (direct mail and email0 and #6 (newspaper)...depends on your target market. There are still millions of buyers out there without computer access on a daily basis. None of us see it, but they are there either by choice or by economics. Will that change over time? Yes. Good marketing effectiveness research on where your current market hears from you today will keep you spending money in the right place. Ongoing marketing effectiveness research will make sure you modify your plan as your target market changes their preference. I agree times are changing, but don't forget that adoption is a continuum and some target markets are on a different side from those reading this thread.